Marketing

Fetch Headings.ExtraData
Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
Particularly recommended items are flagged with a red logo:

Connexions Library

The Art of Cause Marketing: How to use advertising to change personal behavior and public policy
Earl, Richard
Book
2000
How to craft a powerful public service campaign
Canadian Information Sharing Service: Pilot Copy, February 1976
Serial Publication (Periodical)
1976
The first issue of the Canadian Information Sharing Service publication. The name of the publication was later changed to Connexions and then to Connexions Digest.
The Comintern, CPUSA & Activities of Rank-and-File CPers
Post, Charlie
Article
1996
CP members, including worker and African-American militants capable of leading heroic mass struggles, were unable to develop their own revolutionary socialist viewpoint independent of the leadership. ...
The Corporation
Achbar, Mark; Abbott Jennifer
Film/Video
2004
The Corporation explores the nature and spectacular rise of the dominant institution of our time.
Deception By Design: Pharmaceutical Promotion in the Third World
Lexchin, Joel; Kaur, Shila Rani
Book
1995
The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes.
Frequently Asked Questions about Sources
Article
2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Get a Digital Life: An Internet Reality Check
Carroll, Jim; Broadhead, Rick
Article
2001
Getting Ink for Your New Product
Slaunwhite, Steve
Article
2004
Get media coverage of your product.
Green Business: Hope or Hoax?: Toward an Authentic Strategy for Restoring the Earth
Plant, Christopher, Plant, Judith
Book
1991
Is green business a viable strategy or a contradiction in terms?
Guerrilla Tactics for Maximizing the Results of Your Media Campaign
Freeman, Cameron
Article
2001
Strategy and tactics for successful media campaigns.
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
The Hidden Persuaders
Packard, Vance
Book
1957
What makes you buy, believe, even vote, the way you do? This book answers hundreds of eye-opening questions with facts that show how advertising men are using our hidden urges and frustrations to sell...
How Media Relations Helps the Marketing Plan
LaVigne, Mark
Article
2002
Using media relations to support your marketing strategy.
Maximum Gifts by Return Mail
Kuniholm, Roland
Book
1989
Excellent book on direct mail fundraising.
The Membership Mystigue
Trenbeth, Richard P.
Book
1986
101 Ways To Market Your Books For Publishers and Authors
Kremer, John
Book
1988
Advice for book publishers and authors about how to market their books.
1001 Ways to Market Your Books
Kremer, John
Book
1988
Organising Things: A Guide to Successful Political Action
Ward, Sue
Book
1984
A comprehensive guide to practical political action, packed with information and handy checklists.
Profit motives behind sexualization of 'tween girls
Article
2008
The sexualization of 'tween girls - those between the ages of 8 and 12 -- in pop culture and advertising is a growing problem fueled by marketers' efforts to create cradle-to-grave consumers.
PublicitySources.com
Website
2017
A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A...
Questioning Technology: A Critical Anthology
Zerzan, John; Carnes, Alice (ed.)
Book
1988
A collection of essays laying out the case for thinking critically about technology.
Successful Event Marketing Strategies
Steinbrecher, Sabine
Article
1997
Tips for marketing your events.

Connexions Directory of Groups & Websites

Connexions Information Sharing Services
Connexions provides information and services for advocacy groups, voluntary and non-profit organizations, and individuals, who are working for social and economic justice, environmental responsibility...
Sources
Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i...
Sources HotLink, The
The Sources HotLink is a newsletter, published by Sources, featuring articles, practical ideas and tips for getting positive media coverage. The Sources HotLink is sent free to companies...

Sources Experts & Spokespersons

Speakers Gold
Speakers Gold, the Five Star bureau, represents some of the world's top speaking talent. We take your request very seriously and match you with the right speaker within your budget. We purposely have a small roster and represent o...

Sources Library

Account-based marketing
Sources Select Resources Encyclopedia
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or custom...
Advice and Tips for Nonprofits Creating a Marketing Team
Nonprofit Marketing Guide.com
This is an instructional guide for non-profits to create marketing teams and developing them into the intermediate stages.
The Anatomy of Buzz
How to Create Word of Mouth Marketing
Rosen, Emanuel
2000
Rosen describes the phenomenon of word-of-mouth communication and explains how it plays an integral part in marketing goods and services to the consuming public.
Article Marketing
Sources Select Resources Encyclopedia
Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the mark...
Cluster Analysis (in Marketing)
Sources Select Resources Encyclopedia
A class of statistical techniques that can be applied to data that exhibit 'natural' groupings. Cluster analysis sorts through the raw data and groups them into clusters.
Creating a customized Marketing Toolkit
Sommers, Susan
2009
A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
Direct Marketing
Sources Select Resources Encyclopedia
A form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertis...
Drip Marketing
Sources Select Resources Encyclopedia
Drip Marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time.
Expose Yourself!
Diemer, Ulli (ed.)
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Getting your story into the media
2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Guerrilla P.R. Wired
Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Levine, Michael
2003
Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
Guerrilla P.R.
How You Can Wage an Effective Publicity Campaign...Without Going Broke
Levine, Michael
1993
HotLink Resource Shelf: Going for Gold!
Cowan, Kirsten
2000
Review of Going for Gold, a book on marketing strategies for speakers.
HotLink Resource Shelf: The Art of Cause Marketing
Fenske, Lynn
2002
Review of a book on how to use advertising to change personal behaviour and public policy.
Hungry to Succeed?
Ryan, Tricia; Fodchuk, Mark
Influencer Marketing
Sources Select Resources Encyclopedia
A form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
Internet Marketing
Sources Select Resources Encyclopedia
The marketing of products or services over the Internet.
Internet Marketing Intelligence
Research Tools, Techniques, and Resources
Forrest, Edward
2003
How to use the Internet for market research.
The Low Cost of Marketing
Robicheau, Colette
2010
Marketing is not about selling, it's about getting your message out there.
Making your marketing brochure a keeper
Sommers, Susan
2009
A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they...
Market segmentation
Sources Select Resources Encyclopedia
Marketing Effectiveness
Sources Select Resources Encyclopedia
Marketing Ethics
Sources Select Resources Encyclopedia
The area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.
Marketing management
Sources Select Resources Encyclopedia
Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
Marketing Nonprofit Programs and Services
Proven and Practical Strategies to Get More Customers, Members and Donors
Herron, Douglas B.
1996
Suggests a 15 point marketing strategy, concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enroll...
Marketing/PR - the new face of marketing
Sommers, Susan
2009
Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail new...
Marketing Strategy
Sources Select Resources Encyclopedia
Marketing Topic Index in Sources Directory of Experts
Spokespersons, Experts, and Resources
A subject guide to experts and spokespersons on topics related to marketing in the Sources directory for the media.
Media Relations as a Marketing Tool
Friesen, Carl
The first step to getting media attention is to make sure that reporters know about you.
Mobile marketing
Sources Select Resources Encyclopedia
Muddled, meager and messy
Marketing performance repair manual for small business
Moore-MacQueen, Wendy
2009
Muddled, meager and messy # Marketing performance repair manual for small business, written by Wendy Moore-MacQueen, delivers the highlights of effective, economical marketing designed specifically fo...
The Online Copywriter's Handbook
Bly, Robert W.
2002
Bly concentrates on the Internet and provides everything that's needed to write great copy for online applications.
Our business is helping you to promote your business
Business promotion
2009
Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of ...
Permission Marketing
Sources Select Resources Encyclopedia
Powerful publicity and marketing tools for publishers and authors
2009
Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers...
Professional Speakers: Create Brilliant Marketing Material
Fillmore, Cathleen
2010
Speakers really find it difficult to talk about themselves in glowing terms but that's exactly what you need to do. Put your words on paper in a way that really reflects your brilliance.
Professional Speakers: To Market, To Market!
Fillmore, Cathleen
2010
Your positioning defines your market. Once you've decided on exactly what you stand for, you are now clear about who wants to hear you speak.
Promotion (Marketing)
Sources Select Resources Encyclopedia
Publicity 101 for Colleges
Sources News Release
2009
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Quantitative Marketing Research
Sources Select Resources Encyclopedia
The application of quantitative research techniques to the field of marketing.
Relationship Marketing
Sources Select Resources Encyclopedia
Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promot...
Review: Secrets of Power Marketing
Cowan, Kirsten
1999
A lively book, with a streak of practicality that reveals itself in an impatience with hoity-toity notions of marketing that have little impact on the bottom line.
Review: World Wide Web Marketing
1999
A book for those whose jobs involve creating and maintaining corporate Web sites.
The Six Figure Speaker
Formula for a Six-Figure Income as a Professional Speaker
Fillmore, Cathleen
2008
A guide for professional speakers with strategies for success.
Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...
Behnam, Ali
2014
This is a short guide (6 aspects) to digital marketing. The article puts heavy emphasis on the use of digital analytic tools and big data management.
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
A Step-by-Step Guide to Being a Successful Consultant
Coburn, Jean
1998
A practical guide to becoming a successful consultant.
Unabashed Self-Promoter's Guide
What Every Man, Woman, Child and Organization in America Needs to Know About Getting Ahead by Exploiting the Media
Lant, Dr. Jeffrey
1983
Unique selling proposition
Sources Select Resources Encyclopedia
The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.
What Guerrillas Know About USPs
Ryan, Tricia
2009
A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
Words that Change Minds
Mastering the Language of Influence
Charvet, Shelle Rose
A new way of thinking about individuals and groups, to help you influence and persuade groups and individuals.
Words That Work
Charvet, Shelle Rose
2010
Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.
You selling to me?
Krol, Ariane; Nantel, Jacques
2013
Individually targeted online marketing, based on unwittingly supplied consumer information and monitoring of online activities, is replacing conventional advertising media.

From the Connexions Archives

How To Make A Whole Lot More Than $1,000,000 Writing, Commissioning, Publishing and Selling "How To: Information
Lant, Dr. Jeffrey
Book
1990
Lant makes the point that if you know something or have something to say, them you ought to be doing everything you possibly can to get that out to as many people as possible. This book is full of adv...
The Sources HotLink
Website
1996
A website and newsletter dealing with media relations strategies.