Profit motives behind sexualization of 'tween girls

Date Written:  25/04/2008
Year Published:  2008  
Resource Type:  Article
Cx Number:  CX11116

The sexualization of 'tween girls - those between the ages of 8 and 12 -- in pop culture and advertising is a growing problem fueled by marketers' efforts to create cradle-to-grave consumers.

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