Deception By Design
Pharmaceutical Promotion in the Third World
Lexchin, Joel; Kaur, Shila Rani
Publisher: Consumers International
Year First Published: {11630 Deception By Design DECEPTION BY DESIGN Pharmaceutical Promotion in the Third World Lexchin, Joel; Kaur, Shila Rani Consumers International The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes. 1995 1996 91pp B Book 9789679973686 -
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<br>Developing countries are being flooded with drugs, many of which are useless, expensive, or dangerous. All too often the pharmaceutical industry's promotion of drugs leads to irrational prescribing by doctors. Companies spend about 20-30% of their sales budget on promotion, providing free samples to doctors to create demand for their products. In recent years in many developing countries with developing market economies, prices of medicines have sometimes risen by 400-500%.
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<br>The main sources of information on new and existing products are the drug companies CX6898 0 false true false CX6898.htm [0xc000c13530 0xc000c13b30 0xc0003ce540 0xc0005a15f0 0xc0005a1650 0xc0003164e0 0xc00034a810 0xc00020d920 0xc0002445d0 0xc000244c60 0xc000245110 0xc000245830 0xc000e8fe90 0xc000f2e480] Cx}
Year Published: 1996
Pages: 91pp ISBN: 9789679973686
Resource Type: Book
Cx Number: CX6898
The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes.
Abstract:
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Developing countries are being flooded with drugs, many of which are useless, expensive, or dangerous. All too often the pharmaceutical industry's promotion of drugs leads to irrational prescribing by doctors. Companies spend about 20-30% of their sales budget on promotion, providing free samples to doctors to create demand for their products. In recent years in many developing countries with developing market economies, prices of medicines have sometimes risen by 400-500%.
The main sources of information on new and existing products are the drug companies
Subject Headings
