Deception By Design
Pharmaceutical Promotion in the Third World
Lexchin, Joel; Kaur, Shila Rani
Publisher: Consumers International
Year First Published: {11630 Deception By Design DECEPTION BY DESIGN Pharmaceutical Promotion in the Third World Lexchin, Joel; Kaur, Shila Rani Consumers International The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes. 1995 1996 91pp B Book 9789679973686 -
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<br>Developing countries are being flooded with drugs, many of which are useless, expensive, or dangerous. All too often the pharmaceutical industry's promotion of drugs leads to irrational prescribing by doctors. Companies spend about 20-30% of their sales budget on promotion, providing free samples to doctors to create demand for their products. In recent years in many developing countries with developing market economies, prices of medicines have sometimes risen by 400-500%.
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<br>The main sources of information on new and existing products are the drug companies CX6898 0 false true false CX6898.htm [0xc000bc3da0 0xc000be03f0 0xc000443560 0xc000337e30 0xc000337e90 0xc000759230 0xc000777560 0xc00095a1b0 0xc00095ae70 0xc00095b500 0xc00095b9b0 0xc00098e240 0xc0014e9260 0xc0015758c0] Cx}
Year Published: 1996
Pages: 91pp ISBN: 9789679973686
Resource Type: Book
Cx Number: CX6898
The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes.
Abstract:
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Developing countries are being flooded with drugs, many of which are useless, expensive, or dangerous. All too often the pharmaceutical industry's promotion of drugs leads to irrational prescribing by doctors. Companies spend about 20-30% of their sales budget on promotion, providing free samples to doctors to create demand for their products. In recent years in many developing countries with developing market economies, prices of medicines have sometimes risen by 400-500%.
The main sources of information on new and existing products are the drug companies
Subject Headings
