Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
Results40 Connexions Library
3 Connexions Directory of Groups & Websites
1 Sources Experts & Spokespersons
22 Sources Library
2 From the Connexions Archives
Are you paying too much to send out your news releases?: Sources News Release
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the peop...
Blowing Your Own Horn!
Launching your own public relations campaign.
Business Guide To Promotion
A useful guide for any group preparing materials for publication.
Canadian Information Sharing Service: Volume 1, Number 4 - November 1976
Serial Publication (Periodical)
Canadian Information Sharing Service: Volume 1, Number 5 - January 1977
Serial Publication (Periodical)
Effective Media Relations: Nurturing your relationships with reporters
Our relationships with journalists need to be maintained over time in order to be fruitful.
Effective Media Relations
Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
The Eight Best Books for Publicity Seekers
For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
Enhance your image in novel ways
Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
Expose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself
A hands-on, practical book that gets down to the details of doing promotion.
Flying High: 5 Sure Ways to Get Your Business Soaring
Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
Frequently Asked Questions about Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Get a Digital Life: An Internet Reality Check
Carroll, Jim; Broadhead, Rick
Getting Ink for Your New Product
Get media coverage of your product.
Grassroots media relations: A short introduction to media relations strategies for activist groups
A media relations guide for organizers and activists.
Guerrilla Tactics for Maximizing the Results of Your Media Campaign
Strategy and tactics for successful media campaigns.
Helping you reach the media: How Sources can help you get more and better media coverage
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How to Make Your B-roll Work
Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stati...
How to Make Your PR Photos Work
There is a real art and science to the news photo.
Improve Your Publicity Awareness
Tips on networking for success.
Is the Media Your Message?
Mainstream media are good for getting exposure, but for social change activists they may not be the best avenue.
Learning how to live with editors
Pay attention to editorial fit, readership relevance, and good writing.
Letters to the Editor
Graham, Barbara Florio
The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
Lobbying for Your Cause
Promoting your magazine on a shoestring.
Media for Social Change
News releases that work -- and those that don't
Media relations know-how: effective media releases.
Organising Things: A Guide to Successful Political Action
A comprehensive guide to practical political action, packed with information and handy checklists.
Publicity and the Canadian State
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
Publicity and Media Resources
Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
How to maximize your media impact using Sources.
Smooth Talking! Explore the Paid Speaking Market
Becoming a professional speaker.
Sources.com: Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind...
Successful Event Marketing Strategies
Tips for marketing your events.
Successful news releases: 7 must-know tips
Make it short, make it make, make sure it's important.
TV PR: How To Promote Yourself, Your Product, Your Service or Your Organization on Television
Chambers, Wicke Asher, Spring
What Does a Reporter Want?
What does a reporter what when they interview you?
Why Publicity Sometimes Fails
Graham, Barbara Florio
You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.
Writing a Successful Case Study
Readers love a good story. That's why these chronicles of success will often stand out on the editor's desk while press releases, media kits and other media communications fight a tough battle just to...
Connexions Directory of Groups & Websites
A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A...
Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i...
Sources HotLink, The
The Sources HotLink is a newsletter, published by Sources, featuring articles, practical ideas and tips for getting positive media coverage. The Sources HotLink is sent free to companies...
Sources Experts & Spokespersons
Sources specializes in collecting, indexing and disseminating information to help journalists, editors and researchers quickly reach articulate experts and spokespersons who can provide background information and comment on a wide...
The Anatomy of Buzz
How to Create Word of Mouth Marketing
Rosen describes the phenomenon of word-of-mouth communication and explains how it plays an integral part in marketing goods and services to the consuming public.
Diemer, Ulli (ed.)
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Getting your story into the media
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Guerrilla P.R. Wired
Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
How You Can Wage an Effective Publicity Campaign...Without Going Broke
Guide to Media Relations
Schenkler, Irv; Herrling, Tony
HotLink Resource Shelf #26
Reviews of public relations books.
HotLink Resource Shelf: Going for Gold!
Review of Going for Gold, a book on marketing strategies for speakers.
The Art of the Publicity Stunt
A survey of publicity stunts, scams, hypes, and PR heists
Powerful publicity and marketing tools for publishers and authors
Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers...
Sources Select Resources Encyclopedia
A brief overview from Wikipedia.
Publicity 101 for Colleges
Sources News Release
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Publicity & Media Relations Checklists
Yale, David R.
Publicity, Newsletters, and Press Releases
Le guide média pour les experts et les porte-paroles
Votre présence dans SOURCES# vous assure une visibilité auprès des médias lors de l#élaboration de leur reportage ou articles sur votre domaine d#activité.
Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
Speaking to the Media
A special report from Sources with articles from The Sources HotLink
Diemer, Ulli (ed.)
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ...
The Strange Case of Dr. Jekyll and Mr. Hyde and SOURCES
Stevenson, Robert Louis; Diemer, Ulli
Stories turn out better with SOURCES.
Twenty-five Years of Sources
From the beginning, Sources was seen as a public service as well as a tool for journalists.
Why I Am Listed in Sources
Over the years, I have turned to Sources time and time again to track down experts to interview for whatever newspaper or magazine article I happened to be researching at the time. So when the time ca...
From the Connexions Archives
The Sources HotLink
A website and newsletter dealing with media relations strategies.
Sources News Releases
News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations know...