Why Publicity Sometimes Fails
Graham, Barbara Floriohttp://www.sources.com/SSR/Docs/HL2901-Barbara.htm
Publisher: Sources, Toronto, Canada
Year Published: 2004
Resource Type: Article
Cx Number: CX5546
You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.