Why Publicity Sometimes Fails

Graham, Barbara Florio
http://www.sources.com/SSR/Docs/HL2901-Barbara.htm

Publisher:  Sources, Toronto, Canada
Year Published:  2004  
Resource Type:  Article
Cx Number:  CX5546

You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.

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