How to Make Your B-roll Work

LaVigne, Mark
Publisher:  Sources, Toronto, Canada
Year Published:  2003
Resource Type:  Article
Cx Number:  CX5537

Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.

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