Grassroots media relations
A short introduction to media relations strategies for activist groups
Diemer, Ulli
http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.pdf
http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.htm
Date Written: 2016-01-01
Publisher: Connexions Information Sharing Services
Year First Published: {27335 Grassroots media relations GRASSROOTS MEDIA RELATIONS A short introduction to media relations strategies for activist groups Diemer, Ulli http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.pdf http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.htm Connexions Information Sharing Services A media relations guide for organizers and activists. 2016-01-01 2010 2017 UlliMooseLogo.jpg PMP Pamphlet A media relations guide for activists and organizers. Topics covered include:
<br>What and who are the media?
<br>Who decides whether a story gets covered?
<br>What makes a story newsworthy?
<br>The influence of advertising on media formats.
<br>Things which need not be said and things which cannot be said.
<br>Media strategy.
<br>Framing your issue and countering the frames of the dominant media.
<br>Deciding on your key message.
<br>Hooks to entice or persuade the media that your story is newsworthy.
<br>Writng media releases.
<br>Distributing your media releases.
<br>Interview and contacts with the media.
<br>Bridging from off-track questions and status quo assumptions to the message you want to convery.
<br>Letters to the editor. CX11819 1 true true false CX11819.htm [0xc000990300 0xc00069d290 0xc0002155f0 0xc00050cae0 0xc0008e13b0 0xc00091f860 0xc00098aed0 0xc000a4acc0 0xc000ae6de0 0xc000c06c60 0xc000c07b00 0xc000c42660 0xc0016c4ff0 0xc0016e6330 0xc00186f770 0xc001b37e00 0xc0018a0ab0 0xc0018a1080] Cx}
Year Published: 2017
Resource Type: Pamphlet
Cx Number: CX11819
A media relations guide for organizers and activists.
Abstract:
A media relations guide for activists and organizers. Topics covered include:
What and who are the media?
Who decides whether a story gets covered?
What makes a story newsworthy?
The influence of advertising on media formats.
Things which need not be said and things which cannot be said.
Media strategy.
Framing your issue and countering the frames of the dominant media.
Deciding on your key message.
Hooks to entice or persuade the media that your story is newsworthy.
Writng media releases.
Distributing your media releases.
Interview and contacts with the media.
Bridging from off-track questions and status quo assumptions to the message you want to convery.
Letters to the editor.
Subject Headings
