News Releases

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Connexions Library

Are you paying too much to send out your news releases?: Sources News Release
Article
2009
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the peop...
Frequently Asked Questions about Sources
Article
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Getting Ink for Your New Product
Slaunwhite, Steve
Article
2004
Get media coverage of your product.
Grassroots media relations
Diemer, Ulli
Article
2010
A media relations guide for organizers and activists.
Helping you reach the media: How Sources can help you get more and better media coverage
Article
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Sources magnifies your Internet visibility
Article
2006
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
Media Names & Numbers: Your Connection to the Media
Serial Publication (Periodical)
2000
A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic jour...
News Conferences
Article
Basic guidelines for conducting news conferences.
News Releases
Article
The hows and whys of preparing and distributing media releases.
News releases that work -- and those that don't
Article
1999
Media relations know-how: effective media releases.
Press release guide: Advice and tips on how to make an effective press release or media advisory.
Article
2006
What is a media advisory? A media advisory is a means of notifying the press of an event or news story that will happen in the future. It is essentially an event reminder that is in a format that make...
The Princess and the Press: How to write a news release that will make you the belle of the ball
Cowan, Kirsten
Article
2001
Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
6 Tips for Writing a Successful VNR
Slaunwhite, Steve
Article
2003
A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
Sources Archived News Releases 1977 - 2008
Article
1977
News releases from 2008 and before.
Sources.com: Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Website
1977
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind...
Sources News Release Archive 2008
Article
2008
News releases from 2008.
Sources News Release Archive 2009
Article
2009
News releases from 2009.
Sources Select News
Website
RSS news feed featuring news releases, announcements, expert comment, views, and opinion from members of Sources, the resource for journalists, writers, editors, researchers, producers, and other medi...
Successful news releases: 7 must-know tips
Zwicker, Barrie
Article
1997
Make it short, make it make, make sure it's important.
Video News Releases
Carney, William Wray
Article
2003
Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a...

Connexions Directory of Groups & Websites

Media Names and Numbers
Published by Sources, Media Names & Numbers is a comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, ...
Sources Calendar, The
The Sources Calendar contains event listings of interest to journalists and the media. To submit items use the online form at http://calendar.sources.com.
Sources HotLink, The
The Sources HotLink is a newsletter, published by Sources, featuring articles, practical ideas and tips for getting positive media coverage. The Sources HotLink is sent free to companies...

Sources Experts & Spokespersons

Media Names & Numbers
Published by Sources, Media Names & Numbers is a comprehensive Canadian media directory including television and radio networks, stations, digital and specialty broadcasters, programs, cable TV; daily, weekly, and community...
Sources
Sources specializes in collecting, indexing and disseminating information to help journalists, editors and researchers quickly reach articulate experts and spokespersons who can provide background information and comment on a wide...
The Sources Calendar
The Sources Calendar contains event listings of interest to journalists and the media. Organizations with a current Sources membership may post releases at no cost. To submit items use the online form at http://gateway...
Sources News Releases
Sources specializes in getting the news media to call you when they need an expert or spokesperson to interview. Sources can also help you reach the media with your message when your organization or company has news releases to se...

Sources Library

Building Media Relationships
How to Establish, Maintain, and Develop Long-Term Relationships
Sommers, Susan
2009
Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience.
The Canadian Guide to Managing the Media
Revised Edition
Shiller, Ed
Every aspect of media relations is covered including crisis management, handling an interview, planting a story and mastering the tools of the trade (media kits, releases, videos, conferences).
Expose Yourself!
Diemer, Ulli (ed.)
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Getting your story into the media
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
HotLink Resource Shelf #26
2003
Reviews of public relations books.
How to get the most out of your Sources Listing
1998
You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media direct...
How to promote your expertise with news releases, articles, and FAQs
Sources News Release
2010
Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an ...
Publicity 101 for Colleges
Sources News Release
2009
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...

From the Connexions Archives

Sources Calendar
Website
2009
Listings of events of interest to journalists, editors, researchers, publishers and others working in the media and in publishing, covering Canadian and international events, press conferences, meetin...
The Sources HotLink
Website
1996
A website and newsletter dealing with media relations strategies.
Sources News Releases
Website
1977
News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations know...