Video News Releases

Carney, William Wray
http://www.sources.com/SSR/Docs/HL2603-VideoNewsReleases.htm

Publisher:  Sources, Toronto, Canada
Year Published:  2003  
Resource Type:  Article
Cx Number:  CX5536

Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.

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