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Connexions Resource Centre:
Focus on Publicity and Media Relations


This is a small sampling of articles related to getting publicity and media relations in the Connexions Online Library. For more articles, books, films, and other resources, check the Connexions Library Subject Index, especially under topics such as media relations, publicity, public relations, fundraising, marketing, media coverage, media criticism, cause marketing, propaganda, and news coverage.

Selected articles

  1. Effective Media Relations - Media relations is human relations. Journalism is about telling compelling stories about people and their lives. (CX5254).
  2. Is the Media Your Message? - Mainstream media are good for getting exposure, but for social change activists they may not be the best avenue. From "Media for Social Change." (CX5001)
  3. Getting media exposure - A booklet on reaching the media -- in PDF format which you can print or view on-screen.
  4. Pressing for Press - Creating media buzz and press coverage for your story. (CX4709).
  5. Maximizing Coverage in Community Newspapers - How to get coverage for your cause in community newspapers. (CX5249).
  6. There's no such thing as a slow news day - The news media are always looking for news. (CX5247).
  7. Meeting the media face-to-face - What to do when a reporter calls or when meeting the media face to face.
  8. What Does a Reporter Want? - Understanding what reporters want from media spokespersons when they are covering an issue in the news. (CX5240)
  9. Top Ten Questions to Ask When a Reporter Calls You - Ask these questions before answering questions.
  10. Nurturing your relationships with reporters - Our relationships with journalists need to be maintained over time in order to be fruitful.(CX5241)
  11. Media Relations: Behaviours Unbecoming - What not to do when dealing with the media.
  12. Why I Am Listed in Sources - The majority of high-profile experts that I have interviewed are listed in Sources year in and year out of a clear indication that they feel that they are getting a lot of bang for their buck. (CX5243).

Letter Writing

  1. Don't Forget to Write - Writing letters to the editor is an effective way of getting publicity for your point of view. (CX5235)
  2. Letters to the Editor - The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
  3. The Write Stuff - All you ever wanted to know about letter writing. (CX3576)

Lobbying

  1. How to Lobby like a Pro - To reach the government with your message you need to lobby like a pro. (CX5234)

Mailing Lists

  1. Mailing List Know-How - Your mailing list is one of the cornerstones of a good communications strategy. (CX5237)
  2. Media Names & Numbers - A directory which lists all Canadian media: newspapers, magazines, TV, radio, online media. Available in print, online, and as a database, with single- and multi-user subscriptions. (CX5237)

News releases

  1. News Releases That Work - Media relations know-how. (CX5239).
  2. Successful News Releases: 7 Must-Know Tips - Keep these points in mind when planning a news release. (CX5238).
  3. The Princess and the Press: How to write a news release that will make you the belle of the ball - How to write effective press releases. (CX5251).

Newsletters

  1. Use your newsletter to communicate - Helpful tips for producing effective, high quality newsletters.

Planning

  1. Seven Things Non-Profits Can Learn From Profits - Lessons for non-profits form the for-profit sector. (CX5008)
  2. Shifting the Balance: Ten Tips For Successful Consumer Campaigning - Advice for consumer advocates. (CX5014)

Public Relations

  1. Public Relations Strategy a Valuable Fundraising Tool - A case study of using public relations to enhance a charity's fundraising activities.

Television

  1. Dressing for TV - Advice for what to wear when you are going to be interviewed on television. (CX5232)

Video

  1. How to Make Your B-roll Work - Organizations can sometimes increase their TV impact by producing their own video of events.

Website Design and Search Engine Optimization

  1. Is your Web site media-friendly? - How to make your Web site media-friendly. (CX5252).
  2. Getting the Most out of the Internet, Including Six Internet Fictions to Consider - The Internet is part of a communications strategy but it can't be the only part.. (CX5226).

Selected Websites and Organizations

  1. This is a small sampling of organizations and websites concerned with publicity and media in the Connexions Directory. For more organizations and websites, check the Connexions Directory Subject Index, especially under topics such as media relations, publicity, public relations, fundraising, marketing, media coverage, media criticism, cause marketing, propaganda, and news coverage.
  2. Sources - A tool that helps lead the media to you when they are doing a story on the issues you are concerned about. Used by hundreds of associations to help get their message out. (CX5237)
  3. HotLink.ca - Articles and resources about media relations, publicity, public relations, fundraising, and related topics from experts in the field. (CX5237)
  4. Journalism Topic Index in Sources Directory of Experts - A subject guide to experts and spokespersons on topics related to journalism in the Sources directory for the Media.
  5. Marketing Topic Index in Sources Directory of Experts - A subject guide to experts and spokespersons on topics related to journalism in the Sources directory for the Media.
  6. Media Topic Index in Sources Directory of Experts - A subject guide to experts and spokespersons on topics related to journalism in the Sources directory for the Media.

Selected Books and Book Reviews

  1. This is a small sampling of books related to arts, media and culture in the Connexions Online Library. For more books and other resources, check the Connexions Library Subject Index, especially under topics such as media relations, publicity, public relations, fundraising, marketing, cause marketing, media coverage, media criticism, propaganda, and news coverage.
  2. The Art of Cause Marketing (book Review) - This book explains how to craft a public service campaign. (CX5245).
  3. Media Book: Making the Media Work for Your Grassroots Group - A step by step guide to media relations for activist groups. (CX7287).
  4. Media Relations (book review) - A book that helps you conquer the challenges of dealing effectively with the media. (CX5248).
  5. Good Books for Publicity - Good resources for people working on getting publicity for their cause. (CX5246).
  6. Media for Social Change Bibliography - The bibliography for "Media for Social

Selected Video and Audio Resources

  • Coming Soon.

    • Resources for Activists

    1. Connexions Calendar - A national calendar of social justice events. (CX5237)
    2. Media Names & Numbers - A directory which lists all Canadian media: newspapers, magazines, TV, radio, online media. Available in print, online, and as a database, with single- and multi-user subscriptions. (CX5237)
    3. Media Training - Media training can help you prepare for the challenge of meeting the media. (CX5234)