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Effective Media Relations - Media relations is human relations. Journalism is about telling compelling stories about people and their lives. (CX5254).
Is the Media Your Message? - Mainstream media are good for getting exposure, but for social change activists they may not be the best avenue. From "Media for Social Change." (CX5001)
Getting media exposure - A booklet on reaching the media -- in PDF format which you can print or view on-screen.
Pressing for Press - Creating media buzz and press coverage for your story. (CX4709).
Seven Things Non-Profits Can Learn From Profits - Lessons for non-profits form the for-profit sector. (CX5008).
Shifting the Balance: Ten Tips For Successful Consumer Campaigning - Advice for consumer advocates. (CX5014).
News Releases That Work - Media relations know-how. (CX5239).
Successful News Releases: 7 Must-Know Tips - Keep these points in mind when planning a news release. (CX5238).
The Princess and the Press: How to write a news release that will make you the belle of the ball - How to write effective press releases. (CX5251).
Meeting the Media - Dealing with the media can be a less than thrilling experience, but it's a necessary one. From "Media for Social Change.". (CX5002).
News Conferences - Basic guidelines for conducting news conferences. From "Media for Social Change." . (CX5010).
Dressing for TV - Advice for what to wear when you are going to be interviewed on television. (CX5232).
Maximizing Coverage in Community Newspapers - How to get coverage for your cause in community newspapers. (CX5249).
There's no such thing as a slow news day - The news media are always looking for news. (CX5247).
What Does a Reporter Want? - Understanding what reporters want from media spokespersons when they are covering an issue in the news. (CX5240)
Nurturing your relationships with reporters - Our relationships with journalists need to be maintained over time in order to be fruitful. (CX5241)
Use your newsletter to communicate - Helpful tips for producing effective, high quality newsletters.
Is your Web site media-friendly? - How to make your Web site media-friendly. (CX5252).
Getting the Most out of the Internet, Including Six Internet Fictions to Consider - The Internet is part of a communications strategy but it can't be the only part.. (CX5226).
Don't Forget to Write - Writing letters to the editor is an effective way of getting publicity for your point of view. (CX5235).
The Write Stuff - All you ever wanted to know about letter writing. (CX3576).
How to Lobby like a Pro - To reach the government with your message you need to lobby like a pro. (CX5234)
The Art of Cause Marketing (Book Review) - This book explains how to craft a public service campaign. (CX5245).
Media Training - Media training can help you prepare for the challenge of meeting the media. (CX5234)
Mailing List Know-How - Your mailing list is one of the cornerstones of a good communications strategy. (CX5237)
Why I Am Listed in Sources - The majority of high-profile experts that I have interviewed are listed in Sources year in and year out — a clear indication that they feel that they’re getting a lot of bang for their buck. (CX5243).
Eight Best Books for Publicity Seekers - Good resources for people working on getting publicity for their cause. (CX5246).
Media Relations (review) - A book that helps you conquer the challenges of dealing effectively with the media. (CX5248).
Media for Social Change Bibliography - The bibliography for "Media for Social
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