| Media Relations
Effective
Media Relations - Media relations is human relations.
Journalism is about telling compelling stories about people and their lives. (CX5254).
Is
the Media Your Message? - Mainstream media are good for
getting exposure, but for social change activists they may not
be the best avenue. From "Media for Social Change." (CX5001)
Getting
media exposure - A booklet on reaching the media -- in PDF
format which you can print or view on-screen.
Pressing
for Press - Creating media buzz and press coverage for your story. (CX4709).
Maximizing
Coverage in Community Newspapers - How to get coverage
for your cause in community newspapers. (CX5249).
There's
no such thing as a slow news day - The news media are always
looking for news. (CX5247).
Meeting the media face-to-face - What to do when a reporter calls or when meeting the media face to face.
What
Does a Reporter Want? - Understanding what reporters want
from media spokespersons when they are covering an issue in the
news. (CX5240)
Top Ten Questions to Ask When a Reporter Calls You - Ask these questions before answering questions.
Nurturing
your relationships with reporters - Our relationships with
journalists need to be maintained over time in order to be fruitful.(CX5241)
Media Relations: Behaviours Unbecoming - What not to do when dealing with the media.
Why
I Am Listed in Sources - The majority of high-profile
experts that I have interviewed are listed in Sources year in and year out of a clear indication that they feel
that they are getting a lot of bang for their buck. (CX5243).
Letter Writing
Don't
Forget to Write - Writing letters to the editor is an effective
way of getting publicity for your point of view. (CX5235)
Letters to the Editor - The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
The
Write Stuff - All you ever wanted to know about letter
writing. (CX3576)
Lobbying
How
to Lobby like a Pro - To reach the government with your message
you need to lobby like a pro. (CX5234)
Mailing Lists
Mailing
List Know-How - Your mailing list is one of the cornerstones
of a good communications strategy. (CX5237)
Media Names & Numbers - A directory which lists all Canadian media: newspapers, magazines, TV, radio, online media. Available in print, online, and as a database, with single- and multi-user subscriptions. (CX5237)
News releases
News
Releases That Work - Media relations know-how. (CX5239).
Successful
News Releases: 7 Must-Know Tips - Keep these points in
mind when planning a news release. (CX5238).
The
Princess and the Press: How to write a news release that will
make you the belle of the ball - How to write effective press releases. (CX5251).
Newsletters
Use
your newsletter to communicate - Helpful tips for producing
effective, high quality newsletters.
Planning
Seven
Things Non-Profits Can Learn From Profits - Lessons for
non-profits form the for-profit sector. (CX5008)
Shifting
the Balance: Ten Tips For Successful Consumer Campaigning - Advice for consumer advocates. (CX5014)
Public Relations
Public Relations Strategy a Valuable Fundraising Tool - A case study of using public relations to enhance a charity's fundraising activities.
Television
Dressing
for TV - Advice for what to wear when you are going to be
interviewed on television. (CX5232)
Video
How to Make Your B-roll Work - Organizations can sometimes increase their TV impact by producing their own video of events.
Website Design and Search Engine Optimization
Is
your Web site media-friendly? - How to make your Web site
media-friendly. (CX5252).
Getting
the Most out of the Internet, Including Six Internet Fictions
to Consider - The Internet is part of a communications
strategy but it can't be the only part.. (CX5226).
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