Media Relations

Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
Particularly recommended items are flagged with a red logo:

Connexions Library

Activist's Handbook
Article
Articles for activists on organizing.
The Activists' Handbook: A Step-by-Step Guide to Participatory Democracy
Ricketts, Aidan
Book
2012
A guide to grassroots activism.
Advice on Hiring a Media Trainer
Carney, William Wray
Article
2002
Media training is highly recommended for any media spokesperson, whether a novice or a veteran.
After the interview
Rothstein, Al
Article
1999
What to do after being interviewed by a reporter.
Backing it Up
Rothstein, Al
Article
1999
If you say something in a media interview, make sure you can back it up.
Calling All Radicals: How Grassroots Organizers Can Help Save Our Democracy
Thompson, Gabriel
Book
2007
Thompson argues that we can reclaim our democracy through grassroots organizing.
Connexions Library: Organizing Focus Page
Website
Selected articles from the Connexions Online Library.
Co-op programs
Article
Student co-op programs can be useful and rewarding for both the non-profit group and the students.
Creating Your Own Alternatives
Article
Alternatives and suggestons for creating independent media.
Crisis Communications
Czarnecki, Al
Article
1997
Being prepared for a crisis is second best only to avoiding one altogether.
Crisis Communications Checklist
Article
1999
Nothing impresses like real confidence, and only advance planning can bestow it.
Don't be a Time Bandit
LaVigne, Mark
Article
2005
Don't waste journalists' time.
Don't Forget to Write
Diemer, Ulli
Article
Writing letters to the editor is an effective way of getting publicity for your point of view.
Dressing for TV
Zwicker, Barrie
Article
1997
What to wear when you're going to be interviewed on TV.
Dressing for TV
Zwicker, Barrie
Article
Advice for what to wear when you are going to be interviewed on television.
Effective Media Relations: Nurturing your relationships with reporters
Article
2000
Our relationships with journalists need to be maintained over time in order to be fruitful.
Effective Media Relations
Article
2006
Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
Expand your knowledge by getting advice from the experts!
Article
2001
Public opinion plays a key role in government spending decisions, and one of the most effective ways to influence public opinion is through the media. A single appearance on television, for example, g...
Expose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Book
1990
A hands-on, practical book that gets down to the details of doing promotion.
The Follow-Up Telephone Call
LaVigne, Mark
Article
2004
Making follow-up phone calls to the media.
Frequently Asked Questions about Sources
Article
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Get a Digital Life: An Internet Reality Check
Carroll, Jim; Broadhead, Rick
Article
2001
Get Active
Website
A guide to organizing and carrying out campaigns on social and environmental issues, prepared by Greenpeace Australia.
Get the Internet working for you
Diemer, Ulli
Article
A Web site works best when it is integrated into a co-ordinated communications strategy.
Getting Ink for Your New Product
Slaunwhite, Steve
Article
2004
Get media coverage of your product.
Getting Organized
Article
Advice on the basics of Public Relations (PR).
Getting Publicity: A Do-It-Yourself Guide for Small Business and Non-Profit Groups
Fletcher,Tana and Rockler, Julia
Book
1990
Step-by-step instructions illustrate what it takes to attract media attention to any enterprise.
Getting the Most from Interviews
Hilder, Yvonne
Article
1997
Tips from a pro for getting the most from media interviews.
Give your Sources media profile an extra boost
Article
2006
Creating a link from your Web site to your Sources listing boosts your visibility.
Grassroots media relations
Diemer, Ulli
Article
2010
A media relations guide for organizers and activists.
Guerrilla Tactics for Maximizing the Results of Your Media Campaign
Freeman, Cameron
Article
2001
Strategy and tactics for successful media campaigns.
Guidelines for successful interviews
Article
1998
Things to keep in mind when going into a media interview.
Helping you reach the media: How Sources can help you get more and better media coverage
Article
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Embarassing when your messages unravel: The Emperor's New Speak
Bennett, Steve
Article
2001
Analyze your messages to make sure their will hold up to critical scrutiny.
How many spokespersons?
Rothstein, Al
Article
1998
Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reli...
How Media Relations Helps the Marketing Plan
LaVigne, Mark
Article
2002
Using media relations to support your marketing strategy.
How Sources magnifies your Internet visibility
Article
2006
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
How the Media Can Be Positive For Your Business
Rothstein, Al
Article
2001
If both you and the reporter benefit, the chances are you will do business with that reporter again, good business.
Introduction to the Media Guide
Article
An introduction to "Media for Social Change."
Is the Media Your Message?
Article
Mainstream media are good for getting exposure, but for social change activists they may not be the best avenue.
It's the Law
LaVigne, Mark
Article
2004
The laws of media relations.
Lobbyists for the havens: ICIJ's guide to the offshore system's defenders
Chavkin, Sasha
Article
2013
Across the world, tax havens are under attack. Leading global organizations like the G20 and OECD have put cracking down on offshore tax avoidance at the top of their agendas. Ambitious plans for auto...
Making the News: A Guide for Activists and Nonprofits
Salzman, Jason
Book
2003
Salzman explores ways in which organizers can be creative and innovative in using the media to publicize their cause.
Media Events - Maximizing Your Attendance & News Pick-up
LaVigne, Mark
Article
2002
Maximizing your attendance and news pick-up at media events.
Media For Social Change: A Resource Book For Community Groups
Farrell, Siobhan; Walsh, Barbara
Book
1986
An aid for community groups to help them obtain greater access to mainstream media or even to create their own media.
Media Names & Numbers: Your Connection to the Media
Serial Publication (Periodical)
2000
A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic jour...
Media Relations (Review)
Fenske, Lynn
Article
A book that helps you conquer the challenges of dealing effectively with the media.
Media Relations - Behaviours Unbecoming
Graham, Barbara Florio
Article
2003
What NOT to do when dealing with the media.
Media Relations: Rule of Engagement
Article
2004
Rules for dealing with the media.
Media Resource Guide
McElwee, David A. (ed.)
Book
1987
Meeting the Media
Article
Dealing with the media can be a less than thrilling experience, but it's a necessary one.
Meeting the Media Face-to-Face
Bonner, Allan
Article
2004
What to do when a reporter calls or when meeting the media face to face.
Michael Levine's Ten commandments for Dealing with the Media
Levine, Michael
Article
2003
Rules for dealing with the media.
News Conferences
Article
Basic guidelines for conducting news conferences.
News Releases
Article
The hows and whys of preparing and distributing media releases.
News releases that work -- and those that don't
Article
1999
Media relations know-how: effective media releases.
Newsroom tips from The Canadian Press
Article
2005
Newsroom tips from The Canadian Press.
Pressing for Press
Wineland, Slyvia
Article
A serious attempt to get press coverage can be a campaign in itself. If you really want it, go after it methodically and shamelessly.
The Princess and the Press: How to write a news release that will make you the belle of the ball
Cowan, Kirsten
Article
2001
Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
Publicity and the Canadian State
Kozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
Publicity and Media Resources
Website
Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
Publicity Plus
Website
How to maximize your media impact using Sources.
PublicitySources.com
Website
A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A...
Put it in writing
Fenske, Lynn
Article
Top five tips for writing press releases.
Put it in Writing
Fenske, Lynn
Article
Advice on writing news releases.
Reviews from The Sources HotLink
Website
Reviews are in alphabetical order by title.
7 Ways to Get More Mileage from a Case Study
Slaunwhite, Steve
Article
2004
Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and rea...
Smooth Talking! Explore the Paid Speaking Market
Fillmore, Cathleen
Article
2005
Becoming a professional speaker.
Soundbitten: The Perils of Media-Centered Political Activism
Sobieraj, Sarah
Article
2011
Sobieraj argues that activist groups' efforts to get media attention for themselves and their concerns often ends up undermining their capacity to communicate with ordinary people.
Sources.com: Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Website
1977
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind...
Sources (portal for journalists and writers) - Wikipedia article: Connexipedia Article
Article
2008
An information portal for journalists, freelance writers, editors, authors, and researchers, focusing especially on human sources: experts and spokespersons who are prepared to answer reporters' quest...
Spinwars: Politics and New Media
Fox, Bill
Book
1999
An examination of media manipulation in late 20th Century North American politics.
Spin Works! A Media Guidebook for Communicating Values and Shaping Opinion
Bray, Roberts
Book
2000
A guide to utilizing the media for social justice organizations and individual activists.
Sultans of Sleaze: Public Relations and the Media
Nelson, Joyce
Book
1989
Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
Top Ten List of Media Relations
Fenske, Lynn
Article
2002
Top ten recommendations for becoming (and remaining) media friendly:
Top Ten Questions to Ask When a Reporter Calls You
Bonner, Allan
Article
2006
When you're respoding to a reporter's call, take time to think and ask yourself these questions.
The View from the Press Room
Ritchie, Kevin
Article
2001
How charities can sell their stories to the media.
What Does a Reporter Want?
Cowan, Kirsten
Article
2001
What does a reporter what when they interview you?
When & How to Hold a News Conference
Shiller, Ed
Article
2002
So before you decide to call a news conference, make sure that the circumstances meet ALL of the criteria.
When to Contact the Media
Graham, Barbara Florio
Article
2004
Advice on when to contact the media.

Connexions Directory of Groups & Websites

Media Names and Numbers
Published by Sources, Media Names & Numbers is a comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, ...
Sources
Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i...
Sources HotLink, The
The Sources HotLink is a newsletter, published by Sources, featuring articles, practical ideas and tips for getting positive media coverage. The Sources HotLink is sent free to companies...

Sources Experts & Spokespersons

Allan Bonner Communications Management Inc.
Dispute Resolution--Media--Presentation Dr. Bonner is regularly asked to comment on current issues, and has recently been interviewed by BBC News, The National, Power and Politics, The New York Times, Power Play, CNBC E...
Media Names & Numbers
Published by Sources, Media Names & Numbers is a comprehensive Canadian media directory including television and radio networks, stations, digital and specialty broadcasters, programs, cable TV; daily, weekly, and community...
Sources
Sources specializes in collecting, indexing and disseminating information to help journalists, editors and researchers quickly reach articulate experts and spokespersons who can provide background information and comment on a wide...

Sources Library

Building Media Relationships
How to Establish, Maintain, and Develop Long-Term Relationships
Sommers, Susan
2009
Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience.
The Canadian Guide to Managing the Media
Revised Edition
Shiller, Ed
Every aspect of media relations is covered including crisis management, handling an interview, planting a story and mastering the tools of the trade (media kits, releases, videos, conferences).
Doing & Saying the Right thing
Bonner, Allan
2004
Professional risk and crisis management.
Don't forget to write
Diemer, Ulli
1997
Writing letters to the editor is an effective way of getting publicity for your point of view.
Expose Yourself!
Diemer, Ulli (ed.)
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Getting Out the News
Department of Agricultural Education and Communication
A short guide on developing a media relations strategy.
Getting your story into the media
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Guide to Media Relations
Schenkler, Irv; Herrling, Tony
2004
HotLink.ca bigger and better
2006
HotLink.ca features a large collection of articles about many different aspects of media relations, all cross-indexed by topic, author, and title.
HotLink Resouce Shelf: In the News
Fenske, Lynn
2002
Review of a book on media relations in Canada.
HotLink Resource Shelf - #29
2004
Here's a list of new releases that will keep you busy for a while.
HotLink Resource Shelf #30
Fenske, Lynn
2004
Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
How to get the most out of your Sources Listing
1998
You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media direct...
How to Interview
The Art of the Media Interview
McLaughlin, Paul
1986
A guide to good interviewing.
How to Pitch the Media
Greer, Jon
Journalists hate dealing with media pitches. The more often they receive them, the more annoyed they get. This article teaches three effective means of pitching news topics to media sources.
In The News
The Practice of Media Relations in Canada
Carney, William Wray
2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
Media manipulation
Sources Select Resources Encyclopedia
Media manipulation is an aspect of public relations in which partisans create an image or argument that favours their particular interests.
Media Relations
The Bonner Communications Series
Bonner, Allan
2004
A primer on attaining media preparedness.
Media relations
Sources Select Resources Encyclopedia
An overview of media relations from Wikipedia.
Media Relations as a Marketing Tool
Friesen, Carl
The first step to getting media attention is to make sure that reporters know about you.
Media relations for politicians
A Service for Parliamentarians, Legislators, and Municipal Councillors
2009
Public relations tools for elected officials and community leaders.
MediaSpeak
The bold New Guide to Public Relations and Reputation Management
Taylor, Ian
1999
In order to deal with the news media messengers, we need to manage our message -- the strategy, the choice of words and the delivery of those words.
New on the Bookshelf
Fenske, Lynn
2004
Reviews of recent books on publicity and media relations.
The Newsmakers
The Media's Influence on Canadian Politics
Taras, David
An Ounce of Prevention
Navigating your way through Damage Control and Crisis Response
Bonner, Allan Dr.
2010
An organization must recognize the need to be as prepared as possible for crises and controversies. This book, and the companion DVD, are templates to use in preparing both corporate and site-specific...
Pitching the Media
Bucaro, Leanne
2010
When pitching a story idea to a reporter, remember that they don't really care. Your job is to make them care. A well thought-out, concise pitch will ensure you don't strike out.
Political Columns
Behind the scenes with powerful people
Bonner, Allan
2007
A reader of his book will get Bonner's insight on everyone from Winston Churchill to Belinda Stronach. It is a series of columns, many of which were written for the US magazine Winning Campaigns.
PR Awards
News Release
1997
Publicity 101 for Colleges
Sources News Release
2009
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sharpen Up: From Experience To Expertise
Wade, P.J.
2007
Years of experience do not automatically make you an expert. Nor do "know-it-all" confidence, an encyclopedic memory or Jeopardy-speed retrieval always add up to expert status.
Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
Speaking to the Media
A special report from Sources with articles from The Sources HotLink
Diemer, Ulli (ed.)
2005
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ...
The Strange Case of Dr. Jekyll and Mr. Hyde and SOURCES
Stevenson, Robert Louis; Diemer, Ulli
2012
Stories turn out better with SOURCES.
Telling Journalists Who You Are
Getting the most from Sources
1999
A well-written descriptive paragraph in your Sources listing tells journalists why they should call you.
Twenty-five Years of Sources
2002
From the beginning, Sources was seen as a public service as well as a tool for journalists.

From the Connexions Archives

The Sources HotLink
Website
1996
A website and newsletter dealing with media relations strategies.
Sources News Releases
Website
1977
News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations know...