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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
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Connexions Library

Blowing Your Own Horn!
Fillmore, Cathleen
Launching your own public relations campaign.
Business Guide To Promotion
Miller, Marlene
A useful guide for any group preparing materials for publication.
Deception By Design: Pharmaceutical Promotion in the Third World
Lexchin, Joel; Kaur, Shila Rani
The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes.
Frequently Asked Questions about Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Helping you reach the media: How Sources can help you get more and better media coverage
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Managing the Media: A Lesson in Making Publicity Come First
Shiller, Ed
Case study of media relations strategy.
Media Exposure
Coburn, Jean
Promoting your magazine on a shoestring.
A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A...
Taser Company Uses Facebook, Blogs to Improve Image Amidst Lawsuits: Stun-gun maker Taser blogs to beat bad buz
Mukhopadhyay, Bhaswati; Chakrabarty, Saumyadeb
The company, whose main product is a lightning rod for criticism, is increasingly using blogs and social networks to promote new products and dispel anxieties about them.
Tobacco Hooked on tobacco: New Internationalist July 2004
Serial Publication (Periodical)
A look at the effects of tobacco around the world, the health risks, and how to kick the habit.

Sources Library

Expose Yourself!
Diemer, Ulli (ed.)
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Getting your story into the media
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Guerrilla P.R. Wired
Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Levine, Michael
Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
HotLink Resource Shelf: Going for Gold!
Cowan, Kirsten
Review of Going for Gold, a book on marketing strategies for speakers.
Promote Your Auction Domain Name Listings
Zoch, Jamie
One in the crowd! This is what your domain name is when you submit it to a live domain auction or any domain auction really. One in the crowd. Unless your domain is one of the headliners due to it bei...
Promotion (Marketing)
Sources Select Resources Encyclopedia
Publicity 101 for Colleges
Sources News Release
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Selling the Invisible: Book Review
Ryan, Tricia
Ideas for research, presentations, publicity, advertising and client retention
Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
10 Perfectly Promotable Ideas
Ryan, Tricia
As a small business marketer you are often looking for ideas to promote your business.
Unabashed Self-Promoter's Guide
What Every Man, Woman, Child and Organization in America Needs to Know About Getting Ahead by Exploiting the Media
Lant, Dr. Jeffrey