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Connexions Digest: Issue 51 - May 1990 - A Social Change Sourcebook
Serial Publication (Periodical)
Frequently Asked Questions about Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Fundraising For Social Change
Helping you reach the media: How Sources can help you get more and better media coverage
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Media Relations Helps the Marketing Plan
Using media relations to support your marketing strategy.
Maximum Gifts by Return Mail
Excellent book on direct mail fundraising.
The Membership Mystigue
Trenbeth, Richard P.
Publicity and the Canadian State
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
3 Keys to Keeping Your Marketing and PR Writing on Strategy
How do you ensure that your marketing and PR piece isn't just pretty prose?
Using History to Write Powerful Leads
Using history in writing marketing and PR communications.
Getting your story into the media
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Making your marketing brochure a keeper
A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they...
Muddled, meager and messy
Marketing performance repair manual for small business
Muddled, meager and messy # Marketing performance repair manual for small business, written by Wendy Moore-MacQueen, delivers the highlights of effective, economical marketing designed specifically fo...
Publicity 101 for Colleges
Sources News Release
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
Words That Work
Charvet, Shelle Rose
Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.
From the Connexions Archives
The Sources HotLink
A website and newsletter dealing with media relations strategies.