Press Releases

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Connexions Library

Are you paying too much to send out your news releases?: Sources News Release
Article
2009
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the peop...
Expose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Book
1990
A hands-on, practical book that gets down to the details of doing promotion.
Frequently Asked Questions about Sources
Article
2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Getting Ink for Your New Product
Slaunwhite, Steve
Article
2004
Get media coverage of your product.
Getting Publicity: A Do-It-Yourself Guide for Small Business and Non-Profit Groups
Fletcher,Tana and Rockler, Julia
Book
1990
Step-by-step instructions illustrate what it takes to attract media attention to any enterprise.
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Sources magnifies your Internet visibility
Article
2006
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
Lobbying for Your Cause
Remms, Harold
Book
1986
News releases that work -- and those that don't
Article
1999
Media relations know-how: effective media releases.
Press release guide: Advice and tips on how to make an effective press release or media advisory.
Article
2006
What is a media advisory? A media advisory is a means of notifying the press of an event or news story that will happen in the future. It is essentially an event reminder that is in a format that make...
The Princess and the Press: How to write a news release that will make you the belle of the ball
Cowan, Kirsten
Article
2001
Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
Sources.com: Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Website
1977
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind...
Sources (portal for journalists and writers) - Wikipedia article: Connexipedia Article
Article
2008
An information portal for journalists, freelance writers, editors, authors, and researchers, focusing especially on human sources: experts and spokespersons who are prepared to answer reporters' quest...
Successful news releases: 7 must-know tips
Zwicker, Barrie
Article
1997
Make it short, make it make, make sure it's important.

Connexions Directory of Groups & Websites

Media Names and Numbers
Published by Sources, Media Names & Numbers is a comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, ...
Sources
Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i...
Sources HotLink, The
The Sources HotLink is a newsletter, published by Sources, featuring articles, practical ideas and tips for getting positive media coverage. The Sources HotLink is sent free to companies...

Sources Experts & Spokespersons

Allan Bonner Communications Management Inc.
Dispute Resolution--Media--Presentation Dr. Bonner is regularly asked to comment on current issues, and has recently been interviewed by BBC News, The National, Power and Politics, The New York Times, Power Play, CNBC E...
Media Names & Numbers
Published by Sources, Media Names & Numbers is a comprehensive Canadian media directory including television and radio networks, stations, digital and specialty broadcasters, programs, cable TV; daily, weekly, and community...
Sources
Sources specializes in collecting, indexing and disseminating information to help journalists, editors and researchers quickly reach articulate experts and spokespersons who can provide background information and comment on a wide...
Sources News Releases
Sources specializes in getting the news media to call you when they need an expert or spokesperson to interview. Sources can also help you reach the media with your message when your organization or company has news releases to se...

Sources Library

The Canadian Guide to Managing the Media
Revised Edition
Shiller, Ed
1994
Every aspect of media relations is covered including crisis management, handling an interview, planting a story and mastering the tools of the trade (media kits, releases, videos, conferences).
Expose Yourself!
Diemer, Ulli (ed.)
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Getting Publicity: The Myth of the Press Release
Stoller, Bill
2007
The press release is an important tool. But it's just that: a tool.
Getting your story into the media
2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
HotLink Resource Shelf #26
2003
Reviews of public relations books.
How to promote your expertise with news releases, articles, and FAQs
Sources News Release
2010
Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an ...
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...

From the Connexions Archives

News Releases
Article
The hows and whys of preparing and distributing media releases.
Sources Calendar
Website
2009
Listings of events of interest to journalists, editors, researchers, publishers and others working in the media and in publishing, covering Canadian and international events, press conferences, meetin...
The Sources HotLink
Website
1996
A website and newsletter dealing with media relations strategies.
Sources News Releases
Website
1977
News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations know...