Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
Getting Publicity: A Do-It-Yourself Guide for Small Business and Non-Profit Groups
Fletcher,Tana and Rockler, Julia
Step-by-step instructions illustrate what it takes to attract media attention to any enterprise.
Grassroots media relations: A short introduction to media relations strategies for activist groups
A media relations guide for organizers and activists.
Helping you reach the media: How Sources can help you get more and better media coverage
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
The Press and the Class Struggle: Against The Current vol. 131
Early on the morning of August 19, 1997, the U.S. labor movement experienced something it had rarely known in recent years: a victory on a national scale. After two weeks out on strike, over 185,000 m...
Sources media training
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media et...
Top Ten Questions to Ask When a Reporter Calls You
When you're respoding to a reporter's call, take time to think and ask yourself these questions.
Top Ten Strategies for Appearing on a TV Talk Show
Prepare yourself to appear on a TV talk show.
Top Ten Things to do Before a Radio Talk Show
Be prepared when you go on a talk show.
In The News
The Practice of Media Relations in Canada
Carney, William Wray
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
Making the Most of Your Media Interview
Being prepared for an interview will make you less nervous and more confident, and with confidence comes increased credibility.
Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
Top Ten Strategies for an Appearance in Front of an Editorial Board
Bonner, Dr. Allan
Top Ten Things to do Before a Presentation or Speech
Bonner, Dr. Allan