Fracking Firm Encourages Industry to Imitate Taco Bell's Twitter Strategy

Fang, Lee
Date Written:  2015-06-10
Publisher:  The Intercept
Year Published:  2015
Resource Type:  Article
Cx Number:  CX17587

Oil and gas companies are steadily increasing their footprint on social media, hiring specialized public relations firms and developing "visual shorthand" infographics that can be shared easily on Facebook and Twitter.

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