Business Guide To Promotion
Miller, MarlenePublisher: Iris Communication Group, 1988.
Year Published: 1988
Pages: 220pp Price: $19.95 ISBN: 0-945372-03-5
Book Type: Handbooks/Manuals
Resource Type: Book
Cx Number: CX3517
A useful guide for any group preparing materials for publication.
Abstract: This book has a wider scope than the title suggests: it is a useful guide for any group preparing materials for publication. A thorough reference book, it explains what the non-professional needs to know about type and typesetting, paper, and the printing process. The section of copywriting would be useful to non-profits, as are the sections on photography and illustration, and on design and art production. The chapter on producing a brochure is excellent.