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Business Guide To Promotion

Miller, Marlene

Publisher:  Iris Communication Group, 1988.
Year Published:  1988   First Published:  1988
Pages:  220pp   Price:  $19.95   ISBN:  0-945372-03-5
Book Type:  Handbooks/Manuals
Resource Type:  Book
Cx Number:  CX3517



Abstract:  This book has a wider scope than the title suggests: it is a useful guide for any group preparing materials for publication. A thorough reference book, it explains what the non-professional needs to know about type and typesetting, paper, and the printing process. The section of copywriting would be useful to non-profits, as are the sections on photography and illustration, and on design and art production. The chapter on producing a brochure is excellent.

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    Connexions Information Sharing Services
Connexions Document Library More than 1,000 articles for which the full text is available online — A-Z Index or Chronological Index
Connexions Library Catalogue A catalogue of more than 5,000 print, audio-visual and electronic resources — Title Index or Subject Index or Author Index.
Connexions Directory Associations and NGOs dealing with social and environmental issues — A-Z Index or Subject Index.. For experts and media spokespersons also see Sources Subject Index..
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Publicity and Media Resources, publications and articles to assist your organization in getting publicity and raising awareness. Plus good prices for the Media Names & Numbers Canadian media directory, the Parliamentary Names & Numbers Canadian government directory, and mailing lists.
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