Business Guide To Promotion

Miller, Marlene
Publisher:  Iris Communication Group, 1988.
Year Published:  1988  
Pages:  220pp   Price:  $19.95   ISBN:  0-945372-03-5
Book Type:  Handbooks/Manuals

Resource Type:  Book
Cx Number:  CX3517

A useful guide for any group preparing materials for publication.

Abstract:  This book has a wider scope than the title suggests: it is a useful guide for any group preparing materials for publication. A thorough reference book, it explains what the non-professional needs to know about type and typesetting, paper, and the printing process. The section of copywriting would be useful to non-profits, as are the sections on photography and illustration, and on design and art production. The chapter on producing a brochure is excellent.

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