Positive Media Relations
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Effective Media Relations
Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
Helping you reach the media: How Sources can help you get more and better media coverage
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Sources media training
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media et...
Sources Experts & Spokespersons
Diemer, Ulli (ed.)
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Getting your story into the media
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Publicity 101 for Colleges
Sources News Release
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...