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Exhibitors can get more bang for their buck
Trade shows are effective marketing vehicles when used well.
Connexions Directory of Groups & Websites
Sources HotLink, The
The Sources HotLink is a newsletter, published by Sources, featuring articles, practical ideas and tips for getting positive media coverage. The Sources HotLink is sent free to companies...
Public relations at a trade show: A little effort goes a long way
The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is...
The Right Place to Exhibit - A Strategic Approach
Finding the right show is difficult. Don't jump at the first opportunity that knocks on your door. You have lots of choices. Take your time and do your homework. The right show is a blend of audience,...
From the Connexions Archives
The Sources HotLink
A website and newsletter dealing with media relations strategies.