Exhibitor Training

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Connexions Library

Exhibitors can get more bang for their buck
Siskind, Barry
Article
1998
Trade shows are effective marketing vehicles when used well.

Connexions Directory of Groups & Websites

Sources HotLink, The
The Sources HotLink is a newsletter, published by Sources, featuring articles, practical ideas and tips for getting positive media coverage. The Sources HotLink is sent free to companies...

Sources Library

Public relations at a trade show: A little effort goes a long way
Siskind, Barry
2011
The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is...
The Right Place to Exhibit - A Strategic Approach
Siskind, Barry
2011
Finding the right show is difficult. Don't jump at the first opportunity that knocks on your door. You have lots of choices. Take your time and do your homework. The right show is a blend of audience,...

From the Connexions Archives

The Sources HotLink
Website
1996
A website and newsletter dealing with media relations strategies.