Turning Children Into Consumers

Beder, Sharon
Date Written:  2009-06-29
Publisher:  Medialens
Year Published:  2009
Resource Type:  Article
Cx Number:  CX9520

Children are naïve about advertising and can easily be manipulated and exploited by marketers to want and demand their products. Corporate marketers believe that over time they can be shaped into lifelong consumers with brand loyalties and that can be profitable for decades to come.

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