Corporate Influence in the Media

Shah, Anup
Date Written:  1999-01-22
Publisher:  Global Issues
Year Published:  1999
Resource Type:  Article
Cx Number:  CX8681

Some nations can influence and control their media greatly. In addition, powerful corporations are becoming major influences on mainstream media. In some places major multinational corporations own media stations and outlets. Moreover, even as numbers of media outlets increase, the ownership is becoming ever more concentrated as mega mergers take hold. At the same time, vertical integration gives the big players even more avenues to cross-sell and cross-market their products for even more amazing profits. An effect of this though is a reduction in diversity and depth of content that the public can get, while increasing the political and economic power of corporations and advertisers. An informed population is crucial element to a functioning democracy.

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