What is Public Relations?
Publisher: Sources, Toronto, Canada
Year Published: 2003
Resource Type: Article
Cx Number: CX5540
PR should be the guardian of an organization's brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization's being, and PR is often its protector.