Public Relations Strategy a Valuable Fundraising Tool

LaVigne, Mark; Hetherington, Leslie
http://www.sources.com/SSR/Docs/HL2301-PublicRelationsStrategy.htm

Publisher:  Sources, Toronto, Canada
Year Published:  2002  
Resource Type:  Article
Cx Number:  CX5528

A case study of using public relations to enhance a charity's fundraising activities.

Subject Headings

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