The Intangible Benefits of Media Training

LaVigne, Mark
http://www.sources.com/SSR/Docs/HL2203-IntangibleBenefits.htm

Publisher:  Sources, Toronto, Canada
Year Published:  2002  
Resource Type:  Article
Cx Number:  CX5526

One of the greatest frustrations of media relations specialists, and news media, is the slow response to interview or information requests. Many times I've noticed that executives don't understand the rapid timelines that the news media operate under - they don't understand how quickly something ceases to be "news" or how quickly the media may lose interest in a proactive media relations venture.

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