How many spokespersons?

Rothstein, Al

Publisher:  Sources, Toronto, Canada
Year Published:  1998  
Resource Type:  Article
Cx Number:  CX5495

Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.

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