Guide to Special Events Fundraising

Wyman, Ken
Year Published:  1989  
Pages:  108pp  
Book Type:  Handbooks/Manuals

Resource Type:  Article
Cx Number:  CX3763

Abstract:  Ken Wyman has written a new addition to the Voluntary Action Directorate's series of handbooks for non-profits: a how-guide to fundraising events. Topics covered include "Selection of Ideas -- Winners You Can Use and Losers to Watch Out for", "Getting (almost) Everything Donated to Reduce Your Costs to Nearly Zero", "How to Guarantee Income Before You Sell Your First Ticket", "Auctions Encourage Top Donors to Give the Limit", and "Secrets of Scheduling Time for Maximum Effectiveness". Wyman points out that special events can produce more than money -- they can also communicate information about the organization to the public, and can be a way of attracting people who stay involved in the organization. He also cautions that badly planned events can lose an organization money and squander energy. A wide range of special event ideas is suggested, and a five-page quiz for evaluating a proposed special event is also included.

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