If the 'product' is wrong, a rebrand won't help Israel

Cook, Jonathan

Publisher:  Cook, Jonathan
Date Written:  06/07/2015
Year Published:  2015  
Resource Type:  Article
Cx Number:  CX17928

Cook discusses Israel's attempt to rebrand itself. Specifically, he addresses "hasbara", translated as "public diplomacy", a campaign that calls for Israelis to justify and defend any policy regarding occupied territories.

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