Why a Future Ride in a Self-Driving Car Could Be a Trip to Advertising Hell
Evarts, Eric C.http://www.alternet.org/media/why-future-ride-self-driving-car-could-be-trip-advertising-hell
Date Written: 2015-08-14
Year Published: 2015
Resource Type: Article
Cx Number: CX17805
There's nothing marketers love more than a captive audience. And people don't get any more captive than when they're sitting in a car. That's a powerful motivation for companies developing automated cars, beyond the technical innovation that has made such a vision possible.