Why a Future Ride in a Self-Driving Car Could Be a Trip to Advertising Hell

Evarts, Eric C.
Date Written:  2015-08-14
Publisher:  Alternet
Year Published:  2015
Resource Type:  Article
Cx Number:  CX17805

There's nothing marketers love more than a captive audience. And people don't get any more captive than when they're sitting in a car. That's a powerful motivation for companies developing automated cars, beyond the technical innovation that has made such a vision possible.

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