Review: Secrets of Power Marketing

http://www.sources.com/SSR/Docs/HL1307-SecretsofPowerMarketing.htm
Publisher:  Sources, Toronto, Canada
Year Published:  1999
Resource Type:  Article

A lively book, with a streak of practicality that reveals itself in an impatience with hoity-toity notions of marketing that have little impact on the bottom line.

Subject Headings

• Book Reviews
• Marketing