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Brand Management
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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box. Connexions LibraryFighting Big Oil's Cynical Arts Sponsorship Garrard, Chris Article 2014 A growing movement is opposing fossil fuel industry sponsorship of the arts. Pop-up protests and performances denouncing Shell, BP and others are winning the popular vote. Sources LibraryBrand Management Sources Select Resources Encyclopedia The application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer and thereby increase brand franchise and brand e... How to brand yourself Ryan, Tricia 2009 Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your... Managing your Brand in an Insecure World Bucaro, Leanne 2010 Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market. |
