Media Strategy

Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
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Connexions Library

Communication for and Against Democracy
Raboy, Marc and Bruck, Peter A. (ed.)
Book
1989
This anthology explores the circumstances in which communication serves at times as an instrument of repression and domination, and at others as a support for human emancipation.
Corbyn and confronting media power
Freedman, Des
Article
2015
Corbyn may be right not to respect a media establishment that has shown little signs of respecting him but he urgently needs a strategy with which to confront it.
Effective Media Relations
Article
2006
Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
Expose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Book
1990
A hands-on, practical book that gets down to the details of doing promotion.
Helping you reach the media: How Sources can help you get more and better media coverage
Article
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Publicity and the Canadian State
Kozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
Sources media training
Article
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media et...
Sultans of Sleaze: Public Relations and the Media
Nelson, Joyce
Book
1989
Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
When Hate Groups Come to Town: A Handbook of Model Community Responses
Williams, Randall; Wells, Lyn (eds.)
Article
1986
A handbook for dealing with hate groups in communities across North America, dealing with the nature of such groups and how they work and how communities can band together to combat them.

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Sources
Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i...

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How to promote your expertise with news releases, articles, and FAQs
Sources News Release
2010
Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an ...
Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...