Media Relations for Non-Profits

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Are you paying too much to send out your news releases?: Sources News Release
Article
2009
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the peop...
Effective Media Relations
Article
2006
Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
Expose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Book
1990
A hands-on, practical book that gets down to the details of doing promotion.
Guide to dealing with the corporate media: A guide to using the mainstream corporate or state media to get your message across.
Article
2006
A guide to using the mainstream corporate or state media to get your message across.
Guide to dealing with the press
Article
2004
An article with advice on all aspects of dealing with the mainstream press, including face-to-face, press releases, interviews, making complaints and more.
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Media and publicity guide
Article
2006
How to get the word out about your group or campaign? There are two main approaches, which should both be used: using the mainstream and corporate media, and building your own independent media.
Sources media training
Article
2009
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media et...
Trying to change the world?: We can help.
Article
2012
Getting your story across is an uphill battle when you’re challenging the status quo. SOURCES can help you get your message out.

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Sources
Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i...

Sources Experts & Spokespersons

Sources
Sources specializes in collecting, indexing and disseminating information to help journalists, editors and researchers quickly reach articulate experts and spokespersons who can provide background information and comment on a wide...

Sources Library

Expose Yourself!
Diemer, Ulli (ed.)
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...