Marketing Strategy

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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
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Connexions Library

Frequently Asked Questions about Sources
Article
2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Getting Ink for Your New Product
Slaunwhite, Steve
Article
2004
Get media coverage of your product.
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Sources magnifies your Internet visibility
Article
2006
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
Maximum Gifts by Return Mail
Kuniholm, Roland
Book
1989
Excellent book on direct mail fundraising.
Publicity and the Canadian State
Kozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
PublicitySources.com
Website
2017
A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A...
Questioning Technology: A Critical Anthology
Zerzan, John; Carnes, Alice (ed.)
Book
1988
A collection of essays laying out the case for thinking critically about technology.

Sources Library

Getting your story into the media
2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Hungry to Succeed?
Ryan, Tricia; Fodchuk, Mark
Marketing Strategy
Sources Select Resources Encyclopedia
Media Relations as a Marketing Tool
Friesen, Carl
The first step to getting media attention is to make sure that reporters know about you.
Publicity 101 for Colleges
Sources News Release
2009
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
Unabashed Self-Promoter's Guide
What Every Man, Woman, Child and Organization in America Needs to Know About Getting Ahead by Exploiting the Media
Lant, Dr. Jeffrey
1983
You, Sources, and Getting the Most Out of the Internet
Including Six Internet Fictions to Consider
Zwicker, Barrie
1996
Internet facts and myths.

From the Connexions Archives

You, Sources, and Getting the Most Out of the Internet Including Six Internet Fictions to Consider
Zwicker, Barrie
Article
The Internet is part of a communications strategy but it can't be the only part.