Magazine Readership

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Have new social media made 'traditional' media obsolete?
2009
New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasin...
Millennials love reading digital magazines on their smartphones
2014
Data collected on digital magazine reading habits of those aged 18-34 is provided.
Total recall: Print and digital magazine ads equally memorable
2014
Ads in print and online versions of magazines are enjoyed equally between formats. Also ability to remember the ads is equal in both formats.