A consumer boycott organization
Julius Nyerere would summarize its purpose:
 Expansion and renaming
Just 8 months after the Boycott Movement was founded, the Sharpeville massacre triggered an intensification of action. The response was the transformation of the organization. It was decided to rename the group as Anti-Apartheid Movement and instead of just a consumer boycott the group would now "co-ordinate all the anti-apartheid work and to keep South Africa's apartheid policy in the forefront of British politics." The member organizations were diverse and included the British Communist, Liberal and Labour Parties, as well as the Trade Union Congress (TUC), individual MPs, the NUS, several churches, and other non-governmental organisations working against apartheid.
At the time, the United Kingdom was South Africa's largest foreign investor and the ANC was still committed to peaceful resistance. Armed struggle through Umkhonto we Sizwe would only begin a year later.
It was no longer limited to just South Africa. The AAM supported the struggles for freedom in Namibia, Zimbabwe and the former Portuguese colonies of Angola, Mozambique and, in West Africa, Guinea-Bissau.
 Early successes
 Commonwealth membership
The AAM scored its first major victory when it set upon the idea of forcing the exclusion of South Africa from the Commonwealth. The AAM found willing allies in the Afro-Asian and Caribbean Commonwealth member states. Additional pressure was added by the involvement of Labour MP Barbara Castle who led a 72 hour vigil outside the 1961 Commonwealth Conference being held in London. The efforts were met with success when Verwoerd, the Prime Minister of South Africa at the time, issued a proclamation of the Republic in May 1961 announcing that South Africa was withdrawing its Commonwealth membership renewal application.
 Olympic participation
Abdul Minty, who Lisson describes was the AAM representative, presented the International Olympic Committee in 1962 with material about racialism in South African sport. The result was a ruling that excluded South Africa from Olympic participation.
 Economic sanctions campaign
In November 1962, the United Nations General Assembly passed Resolution 1761, a non-binding resolution establishing the United Nations Special Committee against Apartheid and called for imposing economic and other sanctions on South Africa. All Western nations refused to join the committee as members. This boycott of a committee, the first such boycott, happened because it was created by the same General Assembly resolution that called for economic and other sanctions on South Africa, which at the time the West strongly opposed.
Following this passage of this resolution the Anti-Apartheid Movement spearheaded the arrangements for international conference on sanctions to be held in London in April 1964. According to Lisson, "The aim of the Conference was to work out the practicability of economic sanctions and their implications on the economies of South Africa, the UK, the US and the Protectorates. Knowing that the strongest opposition to the application of sanctions came from the West (and within the West, the UK), the Committee made every effort to attract as wide and varied a number of speakers and participants as possible so that the Conference findings would be regarded as objective."
The conference was named the International Conference for Economic Sanctions Against South Africa. Lisson writes:
The AAM was enthusiastic with the results of the conference for two key reasons. First, because of "the new seriousness with which the use of economic sanctions is viewed." Second, because the AAM was able to meet for the first time with the UN Special Committee on Apartheid, a meeting that established a long-lasting working relationship between the two parties.
The conference was not successful in persuading the UK to take up economic sanctions against South African though. Rather, the British government "remained firm in its view that the imposition of sanctions would be unconstitutional 'because we do not accept that this situation in South Africa constitutes a threat to international peace and security and we do not in any case believe that sanctions would have the effect of persuading the South African Government to change its policies'."
 Making sanctions an election issue
The AAM tried to make sanctions an election issue in the 1964 General Election in the UK. Candidates were asked to state their position on economic sanctions and other punitive measures against the South African government. Most candidates who responded answered in the affirmative. After the Labour Party sweep to power though, commitment to the anti-apartheid cause dissipated. In short order, Labour Party leader Harold Wilson told the press that his Labour Party was "not in favour of trade sanctions partly because, even if fully effective, they would harm the people we are most concerned about - the Africans and those white South Africans who are having to maintain some standard of decency there." Even so, Lisson writes that the "AAM still hoped that the new Labour Government would be more sensitive to the demands of public opinion than the previous Government." But by the end of 1964, it was clear that the election of the Labour Party had made little difference in the governments overall unwillingness to imposing sanctions.
 Rejection by the West
Lisson summarizes the UN situation in 1964:
 Academic boycott campaign
The Anti-Apartheid Movement was instrumental in initiating in 1965 an academic boycott of South Africa. The declaration was signed by 496 university professors and lecturers from 34 British universities in protest against apartheid and associated violations of academic freedom. They made special reference to the issuance of banning orders against two South African academics Jack Simons and Eddie Roux, two well-known progressive academics.
 Partnering with the United Nations
Faced with the failure to persuade the West to impose economic sanctions, the AAM in 1966 formulated a strategy where by they would shift toward spearheading "an international campaign against apartheid under the auspices of the United Nations." AAM's proposed strategy was approved by the UN Special Committee on Apartheid and then by the General Assembly. This new partnership formed the basis for all future action against apartheid. The man originally responsible for the new strategy gives this summary:
 After apartheid
 Further reading
 See also
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