Direct Marketing

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3 Connexions Library
1 Sources Library

Connexions Library

Fundraising For Social Change
Klein, Kim
Book
1988
Maximum Gifts by Return Mail
Kuniholm, Roland
Book
1989
Excellent book on direct mail fundraising.
The Membership Mystigue
Trenbeth, Richard P.
Book
1986

Sources Library

Direct Marketing
Sources Select Resources Encyclopedia
A form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertis...