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  1. Getting Publicity
    A Do-It-Yourself Guide for Small Business and Non-Profit Groups
    Resource Type: Book
    First Published: 1990
    Step-by-step instructions illustrate what it takes to attract media attention to any enterprise.
  2. Grassroots media relations 
    A short introduction to media relations strategies for activist groups
    Resource Type: Article
    First Published: 2010   Published: 2017
    A media relations guide for organizers and activists.
  3. Helping you reach the media 
    How Sources can help you get more and better media coverage
    Resource Type: Article
    First Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  4. The Press and the Class Struggle
    Against The Current vol. 131
    Resource Type: Article
    First Published: 2007
    Early on the morning of August 19, 1997, the U.S. labor movement experienced something it had rarely known in recent years: a victory on a national scale. After two weeks out on strike, over 185,000 members of the Teamsters Union had reached a contract settlement with shipping giant United Parcel Service. It was hard to paint it as anything other than a win for the union. On almost every major issue, the Teamsters were able to force UPS to agree to their demands.
  5. Sources media training
    Resource Type: Article
    First Published: 2009
    Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
  6. Top Ten Questions to Ask When a Reporter Calls You
    Resource Type: Article
    First Published: 2006
    When you're respoding to a reporter's call, take time to think and ask yourself these questions.
  7. Top Ten Strategies for Appearing on a TV Talk Show
    Resource Type: Article
    First Published: 2006
    Prepare yourself to appear on a TV talk show.
  8. Top Ten Things to do Before a Radio Talk Show
    Resource Type: Article
    First Published: 2006
    Be prepared when you go on a talk show.
    Connexions Information Sharing Services
Biblioteca de Documentos de Connexions Más de 1.000 artículos con los textos completos estan disponibles online — índice por autor or índice Cronológico
Biblioteca Catálogo de Connexions Un catálog con más de 5.000 fuentes escritas, audiovisuales y electronicas — Índice por título or Índice temático or Índice por autor.
Directorio Connexions Associaciones y ONGs que tratan temas sociales y medioambientales — A-Z Índice or Índice temático.. Para expertos y portavoces ante medios de comunicación mirar el índice temático de Sources.
Enlaces & Fuentes Fuentes de internet que muestran información sobre alternativas.
Calendario Mantente al corriente de los eventos de interés en todo Canadá. Además: comunicados de prensa de ONGs.
Publicidad & Medios de Comunicación Fuentes, publicaciones y artículos para ayudar a tu organización a conseguir publicidad y aumentar la concienciación. Además de buenos precios para los directorios “Nombres & Números de los medios de comunicación”, y “Nombres & Números del Parlamento”, y para la lista de mails.
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