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  1. Are you paying too much to send out your news releases?
    Sources News Release

    Resource Type: Article
    First Published: 2009
    If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
  2. Blowing Your Own Horn!
    Resource Type: Article
    First Published: 2000
    Launching your own public relations campaign.
  3. Business Guide To Promotion
    Resource Type: Book
    First Published: 1988
  4. Canadian Information Sharing Service
    Volume 1, Number 4 - November 1976

    Resource Type: Serial Publication (Periodical)
    First Published: 1976
  5. Canadian Information Sharing Service
    Volume 1, Number 5 - January 1977

    Resource Type: Serial Publication (Periodical)
    First Published: 1977
  6. Effective Media Relations
    Nurturing your relationships with reporters

    Resource Type: Article
    First Published: 2000
    Our relationships with journalists need to be maintained over time in order to be fruitful.
  7. Effective Media Relations
    Resource Type: Article
    First Published: 2006
    Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
  8. The Eight Best Books for Publicity Seekers
    Resource Type: Article
    First Published: 2003
    For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
  9. Enhance your image in novel ways
    Resource Type: Article
    First Published: 1998
    Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
  10. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself

    Resource Type: Book
    First Published: 1990
    A hands-on, practical book that gets down to the details of doing promotion.
  11. Flying High: 5 Sure Ways to Get Your Business Soaring
    Resource Type: Article
    First Published: 2001
    Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
  12. Frequently Asked Questions about Sources
    Resource Type: Article
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  13. Get a Digital Life
    An Internet Reality Check

    Resource Type: Article
    First Published: 2001
  14. Getting Ink for Your New Product
    Resource Type: Article
    First Published: 2004
    Get media coverage of your product.
  15. Grassroots media relations 
    Resource Type: Article
    First Published: 2010   Published: 2016
    A media relations guide for organizers and activists.
  16. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Resource Type: Article
    First Published: 2001
    Strategy and tactics for successful media campaigns.
  17. Helping you reach the media 
    How Sources can help you get more and better media coverage

    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  18. How to Make Your B-roll Work
    Resource Type: Article
    First Published: 2003
    Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
  19. How to Make Your PR Photos Work
    Resource Type: Article
    First Published: 2003
    There is a real art and science to the news photo.
  20. Improve Your Publicity Awareness
    Resource Type: Article
    First Published: 1997
    Tips on networking for success.
  21. Is the Media Your Message?
    Resource Type: Article
    Mainstream media are good for getting exposure, but for social change activists they may not be the best avenue.
  22. Learning how to live with editors
    Resource Type: Article
    First Published: 1998
    Pay attention to editorial fit, readership relevance, and good writing.
  23. Letters to the Editor
    Resource Type: Article
    First Published: 2004
    The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
  24. Lobbying for Your Cause
    Resource Type: Book
    First Published: 1986
  25. Media Exposure
    Resource Type: Article
    First Published: 1997
    Promoting your magazine on a shoestring.
  26. Media for Social Change
    Resource Type: Article
    First Published: 1983
  27. News releases that work -- and those that don't
    Resource Type: Article
    First Published: 1999
    Media relations know-how: effective media releases.
  28. Organising Things
    A Guide to Successful Political Action

    Resource Type: Book
    First Published: 1984
    A comprehensive guide to practical political action, packed with information and handy checklists.
  29. Publicity and the Canadian State
    Resource Type: Book
    First Published: 2014
    A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
  30. Publicity and Media Resources 
    Resource Type: Website
    Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
  31. Publicity Plus
    Resource Type: Website
    How to maximize your media impact using Sources.
  32. Smooth Talking! Explore the Paid Speaking Market
    Resource Type: Article
    First Published: 2005
    Becoming a professional speaker.
  33. Sources.com 
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers

    Resource Type: Website
    First Published: 1977   Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
  34. The Sources HotLink 
    Resource Type: Website
    First Published: 1996   Published: 2009
    A website and newsletter dealing with media relations strategies.
  35. Sources News Releases
    Resource Type: Website
    First Published: 1977   Published: 2009
    News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
  36. The Story Inside: How Amnesty Does Its Work
    Resource Type: Article
  37. Successful Event Marketing Strategies
    Resource Type: Article
    First Published: 1997
    Tips for marketing your events.
  38. Successful news releases: 7 must-know tips
    Resource Type: Article
    First Published: 1997   Published: 1999
    Make it short, make it make, make sure it's important.
  39. TV PR
    How To Promote Yourself, Your Product, Your Service or Your Organization on Television

    Resource Type: Book
    First Published: 1987
  40. What Does a Reporter Want?
    Resource Type: Article
    First Published: 2001
    What does a reporter what when they interview you?
  41. Why I Am Listed in Sources
    Resource Type: Article
    First Published: 2001
    The majority of high-profile experts that I have interviewed are listed in Sources year in and year out - a clear indication that they feel that they're getting a lot of bang for their buck.
  42. Why Publicity Sometimes Fails
    Resource Type: Article
    First Published: 2004
    You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.
  43. Writing a Successful Case Study
    Resource Type: Article
    First Published: 2003
    Readers love a good story. That's why these chronicles of success will often stand out on the editor's desk while press releases, media kits and other media communications fight a tough battle just to get noticed.

Experts on Publicidad in the Sources Directory

  1. Sources

    Connexions Information Sharing Services
Biblioteca de Documentos de Connexions Más de 1.000 artículos con los textos completos estan disponibles online — índice por autor or índice Cronológico
Biblioteca Catálogo de Connexions Un catálog con más de 5.000 fuentes escritas, audiovisuales y electronicas — Índice por título or Índice temático or Índice por autor.
Directorio Connexions Associaciones y ONGs que tratan temas sociales y medioambientales — A-Z Índice or Índice temático.. Para expertos y portavoces ante medios de comunicación mirar el índice temático de Sources.
Enlaces & Fuentes Fuentes de internet que muestran información sobre alternativas.
Calendario Mantente al corriente de los eventos de interés en todo Canadá. Además: comunicados de prensa de ONGs.
Publicidad & Medios de Comunicación Fuentes, publicaciones y artículos para ayudar a tu organización a conseguir publicidad y aumentar la concienciación. Además de buenos precios para los directorios “Nombres & Números de los medios de comunicación”, y “Nombres & Números del Parlamento”, y para la lista de mails.
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