1. Activist's Handbook
   Resource Type: Internet WWW site
   Articles for activists on organizing.
2. Advice on Hiring a Media Trainer
   Resource Type: Article/Report/Letter
   First Published: 2002
   Media training is highly recommended for any media spokesperson, whether a novice or a veteran.
3. After the interview
   Resource Type: Article/Report/Letter
   First Published: 1999
   What to do after being interviewed by a reporter.
4. Backing it Up
   Resource Type: Article/Report/Letter
   First Published: 1999
   If you say something in a media interview, make sure you can back it up.
5. Calling All Radicals 
   How Grassroots Organizers Can Help Save Our Democracy
   Resource Type: Book
   First Published: 2007
   Thompson argues that we can reclaim our democracy through grassroots organizing.
6. Co-op programs
   Resource Type: Article/Report/Letter
   Student co-op programs can be useful and rewarding for both the non-profit group and the students.
7. Creating Your Own Alternatives
   Resource Type: Article/Report/Letter
   Alternatives and suggestons for creating independent media.
8. Crisis Communications
   Resource Type: Article/Report/Letter
   First Published: 1997
   Being prepared for a crisis is second best only to avoiding one altogether.
9. Crisis Communications Checklist
   Resource Type: Article/Report/Letter
   First Published: 1999   Published: 2000
   Nothing impresses like real confidence, and only advance planning can bestow it.
10. Don't be a Time Bandit
    Resource Type: Article/Report/Letter
    First Published: 2005
    Don't waste journalists' time.
11. Don't Forget to Write
    Resource Type: Article/Report/Letter
    Writing letters to the editor is an effective way of getting publicity for your point of view.
12. Dressing for TV
    Resource Type: Article/Report/Letter
    First Published: 1997
    What to wear when you're going to be interviewed on TV.
13. Dressing for TV
    Resource Type: Article/Report/Letter
    Advice for what to wear when you are going to be interviewed on television.
14. Effective Media Relations
    Resource Type: Article/Report/Letter
    First Published: 2006
    Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
15. Effective Media Relations
    Nurturing your relationships with reporters
    Resource Type: Article/Report/Letter
    First Published: 2000
    Our relationships with journalists need to be maintained over time in order to be fruitful.
16. Expand your knowledge by getting advice from the experts!
    Resource Type: Article/Report/Letter
    First Published: 2001
    Public opinion plays a key role in government spending decisions, and one of the most effective ways to influence public opinion is through the media. A single appearance on television, for example, gets your message across to tens of thousand of people.
17. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself
    Resource Type: Book
    First Published: 1990
    
18. The Follow-Up Telephone Call
    Resource Type: Article/Report/Letter
    First Published: 2004
    Making follow-up phone calls to the media.
19. Frequently Asked Questions about Sources
    Resource Type: Article/Report/Letter
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
20. Get a Digital Life
    An Internet Reality Check
    Resource Type: Book
    First Published: 2001
    
21. Get Active
    Resource Type: Internet WWW site
    A guide to organizing and carrying out campaigns on social and environmental issues, prepared by Greenpeace Australia.
22. Get the Internet working for you
    Resource Type: Article/Report/Letter
    A Web site works best when it is integrated into a co-ordinated communications strategy.
23. Getting Ink for Your New Product
    Resource Type: Article/Report/Letter
    First Published: 2004
    Get media coverage of your product.
24. Getting Organized
    Resource Type: Article/Report/Letter
    Advice on the basics of Public Relations (PR).
25. Getting Organized
    Resource Type: Article/Report/Letter
    Advice on the basics of Public Relations (PR).
26. Getting Publicity
    A Do-It-Yourself Guide for Small Business and Non-Profit Groups
    Resource Type: Book
    First Published: 1990
    Step-by-step instructions illustrate what it takes to attract media attention to any enterprise.
27. Getting the Most from Interviews
    Resource Type: Article/Report/Letter
    First Published: 1997
    Tips from a pro for getting the most from media interviews.
28. Give your Sources media profile an extra boost
    Resource Type: Article/Report/Letter
    First Published: 2006
    Creating a link from your Web site to your Sources listing boosts your visibility.
29. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Resource Type: Article/Report/Letter
    First Published: 2001
    Strategy and tactics for successful media campaigns.
30. Guidelines for successful interviews
    Resource Type: Article/Report/Letter
    First Published: 1998
    Things to keep in mind when going into a media interview.
31. Helping you reach the media 
    How Sources can help you get more and better media coverage
    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
32. How Embarassing when your messages unravel
    The Emperor's New Speak
    Resource Type: Article/Report/Letter
    First Published: 2001
    Analyze your messages to make sure their will hold up to critical scrutiny.
33. How many spokespersons?
    Resource Type: Article/Report/Letter
    First Published: 1998
    Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
34. How Media Relations Helps the Marketing Plan
    Resource Type: Article/Report/Letter
    First Published: 2002
    Using media relations to support your marketing strategy.
35. How Sources magnifies your Internet visibility
    Resource Type: Article/Report/Letter
    First Published: 2006   Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
36. How the Media Can Be Positive For Your Business
    Resource Type: Article/Report/Letter
    First Published: 2001
    If both you and the reporter benefit, the chances are you will do business with that reporter again, good business.
37. Introduction to the Media Guide
    Resource Type: Article/Report/Letter
    An introduction to "Media for Social Change."
38. Is the Media Your Message?
    Resource Type: Article/Report/Letter
    Mainstream media are good for getting exposure, but for social change activists they may not be the best avenue.
39. It's the Law
    Resource Type: Article/Report/Letter
    First Published: 2004
    The laws of media relations.
40. Making the News: A Guide for Activists and Nonprofits
    Resource Type: Book
    First Published: 2003
    Salzman explores ways in which organizers can be creative and innovative in using the media to publicize their cause.
41. The Media Book: Making the Media Work for Your Grassroots Group
    A Step-by-Step Guide
    Resource Type: Book
    First Published: 1981
    
42. Media Events - Maximizing Your Attendance & News Pick-up
    Resource Type: Article/Report/Letter
    First Published: 2002
    Maximizing your attendance and news pick-up at media events.
43. Media for Social Change
    Resource Type: Article/Report/Letter
    First Published: 1986
    
44. Media For Social Change
    A Resource Book For Community Groups
    Resource Type: Book
    First Published: 1986
    An aid for community groups to help them obtain greater access to mainstream media or even to create their own media.
    
45. Media for Social Change
    Resource Type: Article/Report/Letter
    First Published: 1983
    
46. Media for Social Change Bibliography
    Resource Type: Article/Report/Letter
    
47. Media Guide addition
    Resource Type: Article/Report/Letter
    
48. Media Names & Numbers
    Your Connection to the Media
    Resource Type: Serial Publication (Periodical)
    First Published: 2000   Published: 2009
    A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
    
49. Media Relations (Review)
    Resource Type: Article/Report/Letter
    A book that helps you conquer the challenges of dealing effectively with the media.
50. Media Relations - Behaviours Unbecoming
    Resource Type: Article/Report/Letter
    First Published: 2003
    What NOT to do when dealing with the media.
51. Media Relations: Rule of Engagement
    Resource Type: Article/Report/Letter
    First Published: 2004
    Rules for dealing with the media.
52. Media Resource Guide
    Resource Type: Book
    First Published: 1987
    
53. Media Strategy Chart: Advantages & Limitations
    Resource Type: Article/Report/Letter
    
54. Meeting the Media
    Resource Type: Article/Report/Letter
    Dealing with the media can be a less than thrilling experience, but it's a necessary one.
55. Meeting the Media Face-to-Face
    Resource Type: Article/Report/Letter
    First Published: 2004
    What to do when a reporter calls or when meeting the media face to face.
56. Michael Levine's Ten commandments for Dealing with the Media
    Resource Type: Article/Report/Letter
    First Published: 2003
    Rules for dealing with the media.
57. News Conferences
    Resource Type: Article/Report/Letter
    Basic guidelines for conducting news conferences.
58. News Releases
    Resource Type: Article/Report/Letter
    The hows and whys of preparing and distributing media releases.
59. News releases that work -- and those that don't
    Resource Type: Article/Report/Letter
    First Published: 1999
    Media relations know-how: effective media releases.
60. Newsroom tips from The Canadian Press
    Resource Type: Article/Report/Letter
    First Published: 2005
    Newsroom tips from The Canadian Press.
61. Pressing for Press
    Resource Type: Article/Report/Letter
    Published: 1988
    
62. The Princess and the Press
    How to write a news release that will make you the belle of the ball
    Resource Type: Article/Report/Letter
    First Published: 2001   Published: 2005
    Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
63. The Princess and the Press: How to write a news release that will make you the belle of the ball
    Resource Type: Article/Report/Letter
    How to write effective press releases.
64. Publicity and Media Resources 
    Resource Type: Internet WWW site
    Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
    
65. Publicity Plus
    Resource Type: Internet WWW site
    How to maximize your media impact using Sources.
66. Put it in writing
    Resource Type: Article/Report/Letter
    Top five tips for writing press releases.
67. Put it in Writing
    Resource Type: Article/Report/Letter
    Advice on writing news releases.
68. Reviews from The Sources HotLink
    Resource Type: Internet WWW site
    Reviews are in alphabetical order by title.
69. 7 Ways to Get More Mileage from a Case Study
    Resource Type: Article/Report/Letter
    First Published: 2004
    Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
70. Smooth Talking! Explore the Paid Speaking Market
    Resource Type: Article/Report/Letter
    First Published: 2005
    Becoming a professional speaker.
71. Sources.com 
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Resource Type: Internet WWW site
    First Published: 1977   Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students – and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
72. The Sources HotLink 
    Resource Type: Internet WWW site
    First Published: 1996   Published: 2009
    A website and newsletter dealing with media relations strategies.
73. Sources News Releases
    Resource Type: Internet WWW site
    First Published: 1977   Published: 2009
    News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
74. Sources (portal for journalists and writers) - Wikipedia article
    Connexipedia article
    Resource Type: Article/Report/Letter
    First Published: 2008
    An information portal for journalists, freelance writers, editors, authors, and researchers, focusing especially on human sources: experts and spokespersons who are prepared to answer reporters’ questions or make themselves available for on-air interviews.
75. Spinwars
    Politics and New Media
    Resource Type: Book
    First Published: 1999
    An examination of media manipulation in late 20th Century North American politics.
76. Spin Works! A Media Guidebook for Communicating Values and Shaping Opinion
    Resource Type: Book
    First Published: 2000
    A guide to utilizing the media for social justice organizations and individual activists.
77. Sultans of Sleaze
    Public Relations and the Media
    Resource Type: Book
    First Published: 1989
    Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
78. Top Ten List of Media Relations
    Resource Type: Article/Report/Letter
    First Published: 2002
    Top ten recommendations for becoming (and remaining) media friendly:
79. Top Ten Questions to Ask When a Reporter Calls You
    Resource Type: Article/Report/Letter
    First Published: 2006
    When you're respoding to a reporter's call, take time to think and ask yourself these questions.
80. The View from the Press Room
    Resource Type: Article/Report/Letter
    First Published: 2001
    How charities can sell their stories to the media.
81. What Does a Reporter Want?
    Resource Type: Article/Report/Letter
    First Published: 2001
    What does a reporter what when they interview you?
82. When & How to Hold a News Conference
    Resource Type: Article/Report/Letter
    First Published: 2002
    So before you decide to call a news conference, make sure that the circumstances meet ALL of the criteria.
83. When to Contact the Media
    Resource Type: Article/Report/Letter
    First Published: 2004
    Advice on when to contact the media.

Experts on Media Relations in the Sources Directory

1. Allan Bonner Communications Management Inc.
2. The Canadian Public Relations Society, Inc.
3. Omar Ha-Redeye
4. Media Names & Numbers
5. National Anti-Racism Council of Canada
6. Sources
7. The Sources HotLink