1. Activist's Handbook
   Resource Type: Internet WWW site
   Articles for activists on organizing.
2. Advice on Hiring a Media Trainer
   Resource Type: Article/Report/Letter
   Published: 2002
   Media training is highly recommended for any media spokesperson, whether a novice or a veteran.
3. After the interview
   Resource Type: Article/Report/Letter
   Published: 1999
   What to do after being interviewed by a reporter.
4. Backing it Up
   Resource Type: Article/Report/Letter
   Published: 1999
   If you say something in a media interview, make sure you can back it up.
5. Co-op programs
   Resource Type: Article/Report/Letter
   Student co-op programs can be useful and rewarding for both the non-profit group and the students.
6. Creating Your Own Alternatives
   Resource Type: Article/Report/Letter
   Alternatives and suggestons for creating independent media.
7. Crisis Communications
   Resource Type: Article/Report/Letter
   Published: 1997
   Being prepared for a crisis is second best only to avoiding one altogether.
8. Crisis Communications Checklist
   Resource Type: Article/Report/Letter
   Published: 2000
   Nothing impresses like real confidence, and only advance planning can bestow it.
9. Don't be a Time Bandit
   Resource Type: Article/Report/Letter
   Published: 2005
   Don't waste journalists' time.
10. Don't Forget to Write
    Resource Type: Article/Report/Letter
    Writing letters to the editor is an effective way of getting publicity for your point of view.
11. Dressing for TV
    Resource Type: Article/Report/Letter
    Published: 1997
    What to wear when you're going to be interviewed on TV.
12. Dressing for TV
    Resource Type: Article/Report/Letter
    Advice for what to wear when you are going to be interviewed on television.
13. Effective Media Relations
    Nurturing your relationships with reporters
    Resource Type: Article/Report/Letter
    Published: 2000
    Our relationships with journalists need to be maintained over time in order to be fruitful.
14. Effective Media Relations
    Resource Type: Article/Report/Letter
    Published: 2006
    Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
15. Expand your knowledge by getting advice from the experts!
    Resource Type: Article/Report/Letter
    Published: 2001
    Public opinion plays a key role in government spending decisions, and one of the most effective ways to influence public opinion is through the media. A single appearance on television, for example, gets your message across to tens of thousand of people.
16. The Follow-Up Telephone Call
    Resource Type: Article/Report/Letter
    Published: 2004
    Making follow-up phone calls to the media.
17. Free for the asking
    Resource Type: Article/Report/Letter
    Published: 2003
    Any organization, corporation or individual listed in Sources has the ability to post news releases to the Sources Web site.
18. Get a Digital Life
    An Internet Reality Check
    Resource Type: Book
    Published: 2001
    
19. Get Active
    Resource Type: Internet WWW site
    A guide to organizing and carrying out campaigns on social and environmental issues, prepared by Greenpeace Australia.
20. Get the Internet working for you
    Resource Type: Article/Report/Letter
    A Web site works best when it is integrated into a co-ordinated communications strategy.
21. Getting Ink for Your New Product
    Resource Type: Article/Report/Letter
    Published: 2004
    Get media coverage of your product.
22. Getting Organized
    Resource Type: Article/Report/Letter
    Advice on the basics of Public Relations (PR).
23. Getting Organized
    Resource Type: Article/Report/Letter
    Advice on the basics of Public Relations (PR).
24. Getting Publicity
    A Do-It-Yourself Guide for Small Business and Non-Profit Groups
    Resource Type: Book
    Published: 1990
    
25. Getting the Most from Interviews
    Resource Type: Article/Report/Letter
    Published: 1997
    Tips from a pro for getting the most from media interviews.
26. Give your Sources media profile an extra boost
    Resource Type: Article/Report/Letter
    Published: 2006
    Creating a link from your Web site to your Sources listing boosts your visibility.
27. A Good File Never Forgets
    Improve your publicity awareness
    Resource Type: Article/Report/Letter
    Published: 1996
    Keep track of the calls you receive from the media. Don't rely on memory alone.
28. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Resource Type: Article/Report/Letter
    Published: 2001
    Strategy and tactics for successful media campaigns.
29. Guidelines for successful interviews
    Resource Type: Article/Report/Letter
    Published: 1998
    Things to keep in mind when going into a media interview.
30. HotLink Resouce Shelf: In the News
    Resource Type: Article/Report/Letter
    Published: 2002
    Review of a book on media relations in Canada.
31. HotLink Resource Shelf - #29
    Resource Type: Article/Report/Letter
    Published: 2004
    Here's a list of new releases that will keep you busy for a while.
32. HotLink Resource Shelf - #30
    Resource Type: Article/Report/Letter
    Published: 2004
    Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
33. How Embarassing when your messages unravel
    The Emperor's New Speak
    Resource Type: Article/Report/Letter
    Published: 2001
    Analyze your messages to make sure their will hold up to critical scrutiny.
34. How many spokespersons?
    Resource Type: Article/Report/Letter
    Published: 1998
    Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
35. How Media Relations Helps the Marketing Plan
    Resource Type: Article/Report/Letter
    Published: 2002
    Using media relations to support your marketing strategy.
36. How the Media Can Be Positive For Your Business
    Resource Type: Article/Report/Letter
    Published: 2001
    If both you and the reporter benefit, the chances are you will do business with that reporter again, good business.
37. Introduction to the Media Guide
    Resource Type: Article/Report/Letter
    An introduction to "Media for Social Change."
38. Is the Media Your Message?
    Resource Type: Article/Report/Letter
    Mainstream media are good for getting exposure, but for social change activists they may not be the best avenue.
39. It's the Law
    Resource Type: Article/Report/Letter
    Published: 2004
    The laws of media relations.
40. Media Book: Making the Media Work for Your Grassroots Group
    A Step-by-Step Guide
    Resource Type: Book
    Published: 1981
    
41. Media Events - Maximizing Your Attendance & News Pick-up
    Resource Type: Article/Report/Letter
    Published: 2002
    Maximizing your attendance and news pick-up at media events.
42. Media for Social Change
    Resource Type: Article/Report/Letter
    Published: 1983
    
43. Media for Social Change Bibliography
    Resource Type: Article/Report/Letter
    
44. Media Guide addition
    Resource Type: Article/Report/Letter
    
45. Media Names & Numbers
    Your Connection to the Media
    Resource Type: Serial Publication (Periodical)
    Published: 2007
    A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
    
46. Media Relations (Review)
    Resource Type: Article/Report/Letter
    A book that helps you conquer the challenges of dealing effectively with the media.
47. Media Relations - Behaviours Unbecoming
    Resource Type: Article/Report/Letter
    Published: 2003
    What NOT to do when dealing with the media.
48. Media Relations: Rule of Engagement
    Resource Type: Article/Report/Letter
    Published: 2004
    Rules for dealing with the media.
49. Media Resource Guide
    Resource Type: Book
    Published: 1987
    
50. Media Strategy Chart: Advantages & Limitations
    Resource Type: Article/Report/Letter
    
51. Meeting the Media
    Resource Type: Article/Report/Letter
    Dealing with the media can be a less than thrilling experience, but it's a necessary one.
52. Meeting the Media Face-to-Face
    Resource Type: Article/Report/Letter
    Published: 2004
    What to do when a reporter calls or when meeting the media face to face.
53. Michael Levine's Ten commandments for Dealing with the Media
    Resource Type: Article/Report/Letter
    Published: 2003
    Rules for dealing with the media.
54. New on the Bookshelf
    Resource Type: Article/Report/Letter
    Published: 2004
    Reviews of recent books on publicity and media relations.
55. News Conferences
    Resource Type: Article/Report/Letter
    Basic guidelines for conducting news conferences.
56. News Releases
    Resource Type: Article/Report/Letter
    The hows and whys of preparing and distributing media releases.
57. News releases that work -- and those that don't
    Resource Type: Article/Report/Letter
    Published: 1999
    Media relations know-how: effective media releases.
58. Newsroom tips from The Canadian Press
    Resource Type: Article/Report/Letter
    Published: 2005
    Newsroom tips from The Canadian Press.
59. Pressing for Press
    Resource Type: Article/Report/Letter
    Published: 1988
    
60. The Princess and the Press
    How to write a news release that will make you the belle of the ball
    Resource Type: Article/Report/Letter
    Published: 2005
    Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
61. The Princess and the Press: How to write a news release that will make you the belle of the ball
    Resource Type: Article/Report/Letter
    How to write effective press releases.
62. Publicity Plus
    Resource Type: Internet WWW site
    How to maximize your media impact using Sources.
63. Put it in writing
    Resource Type: Article/Report/Letter
    Top five tips for writing press releases.
64. Put it in Writing
    Resource Type: Article/Report/Letter
    Advice on writing news releases.
65. 7 Ways to Get More Mileage from a Case Study
    Resource Type: Article/Report/Letter
    Published: 2004
    Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
66. Smooth Talking! Explore the Paid Speaking Market
    Resource Type: Article/Report/Letter
    Published: 2005
    Becoming a professional speaker.
67. The Sources HotLink
    Resource Type: Serial Publication (Periodical)
    Published: 2007
    A newsletter dealing with media relations strategies. Most articles and issues available online and in print.
68. Sources News Releases
    Resource Type: Internet WWW site
    News releases from Canadian organizations and companies.
69. Sources Select Online
    The Directory of Experts and Spokespersons
    Resource Type: Serial Publication (Periodical)
    Published: 2008
    Sources is a directory of spokespersons and experts published (in print and online) for the use of journalists, writers, news editors, and producers. Organizations and individual experts list in Sources in order to raise their media profile and attract media attention. Reporters and broadcasters need knowledgeable sources to interview and quote when they write stories or line up guests. The Sources directory is commonly the first place journalists turn to when they need to find experts and spokespersons, because Sources gives them what they most need in their day-to-day work: a wealth of human contacts offering a wide range of views and expertise, ready and willing to speak to the media. More than one thousand journalists a day use the Sources Web site to find the spokespersons they need. Sources is one of the top-ranked sites on the Internet, meaning that organizations listed in Sources are also much more like to be found through Google and other search engines.
70. Spinwars
    Politics and New Media
    Resource Type: Book
    Published: 1999
    
71. Top Ten List of Media Relations
    Resource Type: Article/Report/Letter
    Published: 2002
    Top ten recommendations for becoming (and remaining) media friendly:
72. Top Ten Questions to Ask When a Reporter Calls You
    Resource Type: Article/Report/Letter
    Published: 2006
    When you're respoding to a reporter's call, take time to think and ask yourself these questions.
73. The View from the Press Room
    Resource Type: Article/Report/Letter
    Published: 2001
    How charities can sell their stories to the media.
74. What Does a Reporter Want?
    Resource Type: Article/Report/Letter
    Published: 2001
    What does a reporter what when they interview you?
75. When & How to Hold a News Conference
    Resource Type: Article/Report/Letter
    Published: 2002
    So before you decide to call a news conference, make sure that the circumstances meet ALL of the criteria.
76. When to Contact the Media
    Resource Type: Article/Report/Letter
    Published: 2004
    Advice on when to contact the media.

Experts on Media Relations in the Sources Directory

1. Assembly of First Nations
2. Allan Bonner Communications Management Inc.
3. The Canadian Public Relations Society, Inc.
4. Don Fenton
5. Media Names & Numbers
6. National Anti-Racism Council of Canada
7. Sources
8. The Sources HotLink