1. Double Standards
   Resource Type: Internet WWW site
   Focusing on double standards in the media and in international politics. "Double Standard 1. a rule or principle applied more strictly to some people more than others (or oneself)."
2. Effective Media Relations
   Nurturing your relationships with reporters
   Resource Type: Article/Report/Letter
   Published: 2000
   Our relationships with journalists need to be maintained over time in order to be fruitful.
3. Effective Media Relations
   Resource Type: Article/Report/Letter
   Published: 2006
   Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
4. Fame & Fortune Online
   Resource Type: Internet WWW site
   Comprehensive listing of awards available to Canadian journalists.
5. Flying High: 5 Sure Ways to Get Your Business Soaring
   Resource Type: Article/Report/Letter
   Published: 2001
   Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
6. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
   Resource Type: Article/Report/Letter
   Published: 2001
   Strategy and tactics for successful media campaigns.
7. How Sources magnifies your Internet visibility
   Resource Type: Article/Report/Letter
   Published: 2006
   How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
8. How to Make Your B-roll Work
   Resource Type: Article/Report/Letter
   Published: 2003
   Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
9. In Print: Maximizing Coverage in Community Newspapers
   Resource Type: Article/Report/Letter
   Published: 2004
   How to get coverage in community newspapers.
10. In Print: Maximizing Coverage of Charity Activities in Community Newspapers
    Resource Type: Article/Report/Letter
    Published: 2002
    When it comes to getting coverage in the local newspaper, presentation is paramount. Tto maximize your profile and get your story or event covered, give the newspaper what it wants, when it wants it.
11. Introduction to the Media Guide
    Resource Type: Article/Report/Letter
    An introduction to "Media for Social Change."
12. Lies and the Lying Liars Who Tell Them
    A Fair and Balanced Look at the Right
    Resource Type: Book
    
13. Manufacturing Consent
    Resource Type: Film/Video
    Published: 1992
    A film about Noam Chomsky's ideas about the media, ideology, propaganda, and elite control of society's institutions.
14. Manufacturing Consent
    The Political Economy of the Mass Media
    Resource Type: Book
    Published: 1988
    Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets of the news. They analyze how issues are framed and topics chosen, and the way in which the marketplace and the economics of publishing significantly shape the news.
15. Media Exposure
    Resource Type: Article/Report/Letter
    Published: 1997
    Promoting your magazine on a shoestring.
16. Meeting the Media
    Resource Type: Article/Report/Letter
    Dealing with the media can be a less than thrilling experience, but it's a necessary one.
17. Necessary Illusions
    Thought Control in Democratic Societies
    Resource Type: Book
    Published: 1991
    
18. News and Dissent: The Press and The Politics of Peace in Canada - Review
    Resource Type: Article/Report/Letter
    Review of News and Dissent: The Press and The Politics of Peace in Canada, by Robert Hackett.
19. News Conferences
    Resource Type: Article/Report/Letter
    Basic guidelines for conducting news conferences.
20. Politics of Illusion
    Resource Type: Article/Report/Letter
    Published: 1980
    Elections have become a contest to determine who is the best actor.
21. Pressing for Press
    Resource Type: Article/Report/Letter
    Published: 1988
    
22. A Report On The Media Coverage Of Our World.
    Resource Type: Article/Report/Letter
    Published: 1981
    
23. Smooth Talking! Explore the Paid Speaking Market
    Resource Type: Article/Report/Letter
    Published: 2005
    Becoming a professional speaker.
24. The Sources HotLink
    Resource Type: Serial Publication (Periodical)
    Published: 2007
    A newsletter dealing with media relations strategies. Most articles and issues available online and in print.
25. Sources Select Online
    The Directory of Experts and Spokespersons
    Resource Type: Serial Publication (Periodical)
    Published: 2008
    Sources is a directory of spokespersons and experts published (in print and online) for the use of journalists, writers, news editors, and producers. Organizations and individual experts list in Sources in order to raise their media profile and attract media attention. Reporters and broadcasters need knowledgeable sources to interview and quote when they write stories or line up guests. The Sources directory is commonly the first place journalists turn to when they need to find experts and spokespersons, because Sources gives them what they most need in their day-to-day work: a wealth of human contacts offering a wide range of views and expertise, ready and willing to speak to the media. More than one thousand journalists a day use the Sources Web site to find the spokespersons they need. Sources is one of the top-ranked sites on the Internet, meaning that organizations listed in Sources are also much more like to be found through Google and other search engines.
26. Sources Select Resources
    Resource Type: Internet WWW site
    Reviews and information about print and online resources for journalists and researchers.
27. Tracking the News that Wasn’t
    Resource Type: Article/Report/Letter
    A review of two books about media bias and censorship.
28. Weapons of Mass Persuasion
    Marketing the War Against Iraq
    Resource Type: Book
    Published: 2004
    
29. When to Contact the Media
    Resource Type: Article/Report/Letter
    Published: 2004
    Advice on when to contact the media.

Experts on Media Coverage in the Sources Directory

1. Allan Bonner Communications Management Inc.
2. The Canadian Public Relations Society, Inc.
3. Don Fenton
4. The Sources Calendar
5. Barrie Zwicker
6. Fame & Fortune
7. The Sources HotLink
8. Sources Select Resources