1. The Art of Cause Marketing
   How to use advertising to change personal behavior and public policy
   Resource Type: Book
   Published: 2000
   
2. The Art of Cause Marketing (Review)
   Resource Type: Article/Report/Letter
   This book explains how to craft a public service campaign.
3. Get a Digital Life
   An Internet Reality Check
   Resource Type: Book
   Published: 2001
   
4. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
   Resource Type: Article/Report/Letter
   Published: 2001
   Strategy and tactics for successful media campaigns.
5. HotLink Resource Shelf: Going for Gold!
   Resource Type: Article/Report/Letter
   Published: 2000
   Review of Going for Gold, a book on marketing strategies for speakers.
6. HotLink Resource Shelf: The Art of Cause Marketing
   Resource Type: Article/Report/Letter
   Published: 2002
   Review of a book on how to use advertising to change personal behaviour and public policy.
7. How Media Relations Helps the Marketing Plan
   Resource Type: Article/Report/Letter
   Published: 2002
   Using media relations to support your marketing strategy.
8. Marketing Your Books
   A collection of profit-making ideas for authors and publishers
   Resource Type: Book
   Published: 1990
   
9. Money Making Marketing
   Finding the People Who Need What You're Selling and Making Sure They Buy It
   Resource Type: Book
   Published: 1991
   
10. 101 Ways To Market Your Books For Publishers and Authors
    Resource Type: Book
    Published: 1989
    Advice for book publishers and authors about how to market their books.
    
11. 1001 Ways to Market Your Books
    Resource Type: Book
    Published: 1988
    
12. Review: World Wide Web Marketing
    Resource Type: Article/Report/Letter
    Published: 1999
    A book for those whose jobs involve creating and maintaining corporate Web sites.
13. Review: Secrets of Power Marketing
    Resource Type: Article/Report/Letter
    Published: 1999
    A lively book, with a streak of practicality that reveals itself in an impatience with hoity-toity notions of marketing that have little impact on the bottom line.
14. The Sources HotLink
    Resource Type: Serial Publication (Periodical)
    Published: 2007
    A newsletter dealing with media relations strategies. Most articles and issues available online and in print.
15. A Step-by-Step Guide to Being a Successful Consultant
    Resource Type: Article/Report/Letter
    Published: 1998
    A practical guide to becoming a successful consultant.
16. Successful Event Marketing Strategies
    Resource Type: Article/Report/Letter
    Published: 1997
    Tips for marketing your events.

Experts on Marketing in the Sources Directory

1. Brampton Economic Development and Communications Department
2. Canadian Marketing Association
3. Centennial College
4. Mandie Crawford
5. Ross Dunn, Leading SEO Expert and Internet Marketing Consultant
6. Durham College
7. Envision Sales Inc.
8. Don Fenton
9. Alan K'necht, SEO, Internet Trends & Innovations Expert
10. McMaster University
11. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
12. Speakers Gold
13. Start Marketing Inc.
14. Université de Moncton
15. Wilfrid Laurier University
16. The Sources HotLink