1. A Good File Never Forgets
   Improve your publicity awareness
   Resource Type: Article/Report/Letter
   Published: 1996
   Keep track of the calls you receive from the media. Don't rely on memory alone.
2. How Embarassing when your messages unravel
   The Emperor's New Speak
   Resource Type: Article/Report/Letter
   Published: 2001
   Analyze your messages to make sure their will hold up to critical scrutiny.
3. How many spokespersons?
   Resource Type: Article/Report/Letter
   Published: 1998
   Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
4. Learning how to live with editors
   Resource Type: Article/Report/Letter
   Published: 1998
   Pay attention to editorial fit, readership relevance, and good writing.
5. Media Relations - Behaviours Unbecoming
   Resource Type: Article/Report/Letter
   Published: 2003
   What NOT to do when dealing with the media.
6. Meeting the Media Face-to-Face
   Resource Type: Article/Report/Letter
   Published: 2004
   What to do when a reporter calls or when meeting the media face to face.
7. Oh, the Mistakes Spokespeople Make: Ten Sure-Fire Ways to Blow an Interview
   Resource Type: Article/Report/Letter
   Published: 2000
   Mistakes to avoid when being interviewed by the media.
8. Publicity Plus
   Resource Type: Internet WWW site
   How to maximize your media impact using Sources.
9. The Sources HotLink
   Resource Type: Serial Publication (Periodical)
   Published: 2007
   A newsletter dealing with media relations strategies. Most articles and issues available online and in print.
10. Sources Select Links and Resources
    Resource Type: Internet WWW site
    Links to Internet sites and other electronic and print resources for journalists and researchers.
11. Sources Select Online
    The Directory of Experts and Spokespersons
    Resource Type: Serial Publication (Periodical)
    Published: 2008
    Sources is a directory of spokespersons and experts published (in print and online) for the use of journalists, writers, news editors, and producers. Organizations and individual experts list in Sources in order to raise their media profile and attract media attention. Reporters and broadcasters need knowledgeable sources to interview and quote when they write stories or line up guests. The Sources directory is commonly the first place journalists turn to when they need to find experts and spokespersons, because Sources gives them what they most need in their day-to-day work: a wealth of human contacts offering a wide range of views and expertise, ready and willing to speak to the media. More than one thousand journalists a day use the Sources Web site to find the spokespersons they need. Sources is one of the top-ranked sites on the Internet, meaning that organizations listed in Sources are also much more like to be found through Google and other search engines.
12. Tips for Making the Call
    Resource Type: Article/Report/Letter
    Published: 2004
    Tips for making follow-up calls to the media.
13. Top Ten Questions to Ask When a Reporter Calls You
    Resource Type: Article/Report/Letter
    Published: 2006
    When you're respoding to a reporter's call, take time to think and ask yourself these questions.
14. The View from the Press Room
    Resource Type: Article/Report/Letter
    Published: 2001
    How charities can sell their stories to the media.
15. When Bad Things Happen to Good Spokespeople: Handling Tough Interviews
    Resource Type: Article/Report/Letter
    Published: 2000
    How to handle problems that arise in a media interview.
16. When to Contact the Media
    Resource Type: Article/Report/Letter
    Published: 2004
    Advice on when to contact the media.

Experts on Contacts/Media in the Sources Directory

1. Canadian Newspaper Association
2. Don Fenton
3. Sources
4. The Sources HotLink