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Video News Releases
Connexions Library

Note: The little blue filecard icon to the right of an item links to the bibliographic reference for the resource. If the item is also hyperlinked, then the full text of the document is available on the Connexions site.

  1. How to Make Your B-roll Work
    Resource Type: Article/Report/Letter
    Published: 2003
    Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
  2. Media Events - Maximizing Your Attendance & News Pick-up
    Resource Type: Article/Report/Letter
    Published: 2002
    Maximizing your attendance and news pick-up at media events.
  3. 6 Tips for Writing a Successful VNR
    Resource Type: Article/Report/Letter
    Published: 2003
    A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
  4. Video News Releases
    Resource Type: Article/Report/Letter
    Published: 2003
    Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.
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Calendar Check out newsworthy events from across Canada. Plus: news releases from NGOs.
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