1. Blowing Your Own Horn!
   Resource Type: Article/Report/Letter
   Published: 2000
   Launching your own public relations campaign.
2. Business Guide To Promotion
   Resource Type: Book
   Published: 1988
   
3. Effective Media Relations
   Nurturing your relationships with reporters
   Resource Type: Article/Report/Letter
   Published: 2000
   Our relationships with journalists need to be maintained over time in order to be fruitful.
4. Effective Media Relations
   Resource Type: Article/Report/Letter
   Published: 2006
   Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
5. The Eight Best Books for Publicity Seekers
   Resource Type: Article/Report/Letter
   Published: 2003
   For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
6. Enhance your image in novel ways
   Resource Type: Article/Report/Letter
   Published: 1998
   Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
7. Flying High: 5 Sure Ways to Get Your Business Soaring
   Resource Type: Article/Report/Letter
   Published: 2001
   Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
8. Get a Digital Life
   An Internet Reality Check
   Resource Type: Book
   Published: 2001
   
9. Getting Ink for Your New Product
   Resource Type: Article/Report/Letter
   Published: 2004
   Get media coverage of your product.
10. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Resource Type: Article/Report/Letter
    Published: 2001
    Strategy and tactics for successful media campaigns.
11. HotLink Resource Shelf - #26
    Resource Type: Article/Report/Letter
    Published: 2003
    Reviews of public relations books.
12. HotLink Resource Shelf: Going for Gold!
    Resource Type: Article/Report/Letter
    Published: 2000
    Review of Going for Gold, a book on marketing strategies for speakers.
13. How to Make Your B-roll Work
    Resource Type: Article/Report/Letter
    Published: 2003
    Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
14. How to Make Your PR Photos Work
    Resource Type: Article/Report/Letter
    Published: 2003
    There is a real art and science to the news photo.
15. Improve Your Publicity Awareness
    Resource Type: Article/Report/Letter
    Published: 1997
    Tips on networking for success.
16. Is the Media Your Message?
    Resource Type: Article/Report/Letter
    Mainstream media are good for getting exposure, but for social change activists they may not be the best avenue.
17. Learning how to live with editors
    Resource Type: Article/Report/Letter
    Published: 1998
    Pay attention to editorial fit, readership relevance, and good writing.
18. Letters to the Editor
    Resource Type: Article/Report/Letter
    Published: 2004
    The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
19. Media Exposure
    Resource Type: Article/Report/Letter
    Published: 1997
    Promoting your magazine on a shoestring.
20. Media for Social Change
    Resource Type: Article/Report/Letter
    Published: 1983
    
21. News releases that work -- and those that don't
    Resource Type: Article/Report/Letter
    Published: 1999
    Media relations know-how: effective media releases.
22. Publicity Plus
    Resource Type: Internet WWW site
    How to maximize your media impact using Sources.
23. Smooth Talking! Explore the Paid Speaking Market
    Resource Type: Article/Report/Letter
    Published: 2005
    Becoming a professional speaker.
24. The Sources HotLink
    Resource Type: Serial Publication (Periodical)
    Published: 2007
    A newsletter dealing with media relations strategies. Most articles and issues available online and in print.
25. Sources News Releases
    Resource Type: Internet WWW site
    News releases from Canadian organizations and companies.
26. Sources Select Online
    The Directory of Experts and Spokespersons
    Resource Type: Serial Publication (Periodical)
    Published: 2008
    Sources is a directory of spokespersons and experts published (in print and online) for the use of journalists, writers, news editors, and producers. Organizations and individual experts list in Sources in order to raise their media profile and attract media attention. Reporters and broadcasters need knowledgeable sources to interview and quote when they write stories or line up guests. The Sources directory is commonly the first place journalists turn to when they need to find experts and spokespersons, because Sources gives them what they most need in their day-to-day work: a wealth of human contacts offering a wide range of views and expertise, ready and willing to speak to the media. More than one thousand journalists a day use the Sources Web site to find the spokespersons they need. Sources is one of the top-ranked sites on the Internet, meaning that organizations listed in Sources are also much more like to be found through Google and other search engines.
27. The Story Inside: How Amnesty Does Its Work
    Resource Type: Article/Report/Letter
    
28. Successful Event Marketing Strategies
    Resource Type: Article/Report/Letter
    Published: 1997
    Tips for marketing your events.
29. Successful news releases: 7 must-know tips
    Resource Type: Article/Report/Letter
    Published: 1999
    Make it short, make it make, make sure it's important.
30. What Does a Reporter Want?
    Resource Type: Article/Report/Letter
    Published: 2001
    What does a reporter what when they interview you?
31. Why I Am Listed in Sources
    Resource Type: Article/Report/Letter
    The majority of high-profile experts that I have interviewed are listed in Sources year in and year out — a clear indication that they feel that they’re getting a lot of bang for their buck.
32. Why Publicity Sometimes Fails
    Resource Type: Article/Report/Letter
    Published: 2004
    You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.
33. Writing a Successful Case Study
    Resource Type: Article/Report/Letter
    Published: 2003
    Readers love a good story. That's why these chronicles of success will often stand out on the editor's desk while press releases, media kits and other media communications fight a tough battle just to get noticed.

Experts on Publicity in the Sources Directory

1. The Canadian Public Relations Society, Inc.
2. Don Fenton
3. Sources
4. The Sources HotLink