1. Activist's Handbook
   Resource Type: Internet WWW site
   Articles for activists on organizing.
2. Benton Foundation
   Resource Type: Internet WWW site
   Concerned with the use of communications in the public interest.
3. Blowing Your Own Horn!
   Resource Type: Article/Report/Letter
   Published: 2000
   Launching your own public relations campaign.
4. Chomsky.Info
   Resource Type: Internet WWW site
   The Noam Chomsky Web site.
5. The Corporate Consensus
   A Guide to the Institutions of Global Power
   Resource Type: Internet WWW site
   Published: 2000
   A detailed guide to the institutions and corporations which occupy the commanding heights of corporate power in the world today.
6. Creating Your Own Alternatives
   Resource Type: Article/Report/Letter
   Alternatives and suggestons for creating independent media.
7. A Crisis by Any Other Name
   Resource Type: Article/Report/Letter
   Published: 2002
   The role of communications in a crisis.
8. Don't be a Time Bandit
   Resource Type: Article/Report/Letter
   Published: 2005
   Don't waste journalists' time.
9. The Eight Best Books for Publicity Seekers
   Resource Type: Article/Report/Letter
   Published: 2003
   For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
10. Enhance your image in novel ways
    Resource Type: Article/Report/Letter
    Published: 1998
    Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
11. Everything under control, Life in a managed society
    New Internationalist April 1985
    Resource Type: Serial Publication (Periodical)
    Published: 1985
    A deluge of commercial messages are subtly undermining the consumer's ability to make autonomous decisions. Discussion of why, and how, social control is becoming the norm in Western societies.
12. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself
    Resource Type: Book
    Published: 1990
    
13. The Follow-Up Telephone Call
    Resource Type: Article/Report/Letter
    Published: 2004
    Making follow-up phone calls to the media.
14. Get a Digital Life
    An Internet Reality Check
    Resource Type: Book
    Published: 2001
    
15. Get Active
    Resource Type: Internet WWW site
    A guide to organizing and carrying out campaigns on social and environmental issues, prepared by Greenpeace Australia.
16. Getting Organized
    Resource Type: Article/Report/Letter
    Advice on the basics of Public Relations (PR).
17. Getting the Most from Interviews
    Resource Type: Article/Report/Letter
    Published: 1997
    Tips from a pro for getting the most from media interviews.
18. HotLink Resource Shelf - #29
    Resource Type: Article/Report/Letter
    Published: 2004
    Here's a list of new releases that will keep you busy for a while.
19. HotLink Resource Shelf - #30
    Resource Type: Article/Report/Letter
    Published: 2004
    Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
20. HotLink Resource Shelf: The Art of Cause Marketing
    Resource Type: Article/Report/Letter
    Published: 2002
    Review of a book on how to use advertising to change personal behaviour and public policy.
21. How Embarassing when your messages unravel
    The Emperor's New Speak
    Resource Type: Article/Report/Letter
    Published: 2001
    Analyze your messages to make sure their will hold up to critical scrutiny.
22. How many spokespersons?
    Resource Type: Article/Report/Letter
    Published: 1998
    Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
23. How Media Relations Helps the Marketing Plan
    Resource Type: Article/Report/Letter
    Published: 2002
    Using media relations to support your marketing strategy.
24. How to Make Your PR Photos Work
    Resource Type: Article/Report/Letter
    Published: 2003
    There is a real art and science to the news photo.
25. Necessary Illusions
    Thought Control in Democratic Societies
    Resource Type: Book
    Published: 1991
    
26. New Legal Landscape Affecting PR
    Resource Type: Article/Report/Letter
    Published: 2004
    New laws affecting public relations.
27. The Power of public relations
    Resource Type: Article/Report/Letter
    Published: 1999
    An overview of the role of public relations practitioners.
28. Profit over People
    Neoliberalism and Global Order
    Resource Type: Book
    Published: 1999
    
29. The Prosperous Few and the Restless Many
    Resource Type: Book
    Published: 1993
    
30. Public Relations Strategy a Valuable Fundraising Tool
    Resource Type: Article/Report/Letter
    Published: 2002
    A case study of using public relations to enhance a charity's fundraising activities.
31. Publicity Plus
    Resource Type: Internet WWW site
    How to maximize your media impact using Sources.
32. 7 Ways to Get More Mileage from a Case Study
    Resource Type: Article/Report/Letter
    Published: 2004
    Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
33. The Sources HotLink
    Resource Type: Serial Publication (Periodical)
    Published: 2007
    A newsletter dealing with media relations strategies. Most articles and issues available online and in print.
34. Sources Select Online
    The Directory of Experts and Spokespersons
    Resource Type: Serial Publication (Periodical)
    Published: 2008
    Sources is a directory of spokespersons and experts published (in print and online) for the use of journalists, writers, news editors, and producers. Organizations and individual experts list in Sources in order to raise their media profile and attract media attention. Reporters and broadcasters need knowledgeable sources to interview and quote when they write stories or line up guests. The Sources directory is commonly the first place journalists turn to when they need to find experts and spokespersons, because Sources gives them what they most need in their day-to-day work: a wealth of human contacts offering a wide range of views and expertise, ready and willing to speak to the media. More than one thousand journalists a day use the Sources Web site to find the spokespersons they need. Sources is one of the top-ranked sites on the Internet, meaning that organizations listed in Sources are also much more like to be found through Google and other search engines.
35. Spinwars
    Politics and New Media
    Resource Type: Book
    Published: 1999
    
36. Taking the Risk Out of Democracy
    Corporate Propaganda versus Freedom and Liberty
    Resource Type: Book
    Published: 1997
    
37. 3 Keys to Keeping Your Marketing and PR Writing on Strategy
    Resource Type: Article/Report/Letter
    Published: 2004
    How do you ensure that your marketing and PR piece isn't just pretty prose?
38. What is Public Relations?
    Resource Type: Article/Report/Letter
    Published: 2003
    PR should be the guardian of an organization’s brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization’s being, and PR is often its protector.

Experts on Public Relations in the Sources Directory

1. Brampton Economic Development and Communications Department
2. The Canadian Public Relations Society, Inc.
3. Centennial College
4. Durham College
5. Don Fenton
6. Loyalist College of Applied Arts and Technology
7. Niagara College Canada
8. Sources
9. The Sources HotLink