1. Activist's Handbook
   Resource Type: Internet WWW site
   Articles for activists on organizing.
2. Benton Foundation
   Resource Type: Internet WWW site
   Concerned with the use of communications in the public interest.
3. Blowing Your Own Horn!
   Resource Type: Article/Report/Letter
   First Published: 2000
   Launching your own public relations campaign.
4. Chomsky.Info 
   Resource Type: Internet WWW site
   The Noam Chomsky Web site.
5. The Corporate Consensus
   A Guide to the Institutions of Global Power
   Resource Type: Internet WWW site
   First Published: 2000
   A detailed guide to the institutions and corporations which occupy the commanding heights of corporate power in the world today.
6. Creating Your Own Alternatives
   Resource Type: Article/Report/Letter
   Alternatives and suggestons for creating independent media.
7. A Crisis by Any Other Name
   Resource Type: Article/Report/Letter
   First Published: 2002
   The role of communications in a crisis.
8. Don't be a Time Bandit
   Resource Type: Article/Report/Letter
   First Published: 2005
   Don't waste journalists' time.
9. The Eight Best Books for Publicity Seekers
   Resource Type: Article/Report/Letter
   First Published: 2003
   For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
10. Enhance your image in novel ways
    Resource Type: Article/Report/Letter
    First Published: 1998
    Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
11. Everything under control, Life in a managed society
    New Internationalist April 1985
    Resource Type: Serial Publication (Periodical)
    First Published: 1985
    A deluge of commercial messages are subtly undermining the consumer's ability to make autonomous decisions. Discussion of why, and how, social control is becoming the norm in Western societies.
12. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself
    Resource Type: Book
    First Published: 1990
    
13. The Follow-Up Telephone Call
    Resource Type: Article/Report/Letter
    First Published: 2004
    Making follow-up phone calls to the media.
14. Frequently Asked Questions about Sources
    Resource Type: Article/Report/Letter
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
15. Get a Digital Life
    An Internet Reality Check
    Resource Type: Book
    First Published: 2001
    
16. Get Active
    Resource Type: Internet WWW site
    A guide to organizing and carrying out campaigns on social and environmental issues, prepared by Greenpeace Australia.
17. Getting Organized
    Resource Type: Article/Report/Letter
    Advice on the basics of Public Relations (PR).
18. Getting the Most from Interviews
    Resource Type: Article/Report/Letter
    First Published: 1997
    Tips from a pro for getting the most from media interviews.
19. Helping you reach the media 
    How Sources can help you get more and better media coverage
    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
20. The Householder's Guide to Community Defence Against Bureaucratic Aggression - Review
    A report on Britain's Government Machine
    Resource Type: Book
    First Published: 1972   Published: 1989
    Organizational tactics communities can use to fight projects or developments being foisted on them.
21. The Householder's Guide to Community Defence Against Bureaucratic Aggression.
    Resource Type: Book
    First Published: 1972
    
22. How Embarassing when your messages unravel
    The Emperor's New Speak
    Resource Type: Article/Report/Letter
    First Published: 2001
    Analyze your messages to make sure their will hold up to critical scrutiny.
23. How many spokespersons?
    Resource Type: Article/Report/Letter
    First Published: 1998
    Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
24. How Media Relations Helps the Marketing Plan
    Resource Type: Article/Report/Letter
    First Published: 2002
    Using media relations to support your marketing strategy.
25. How Sources magnifies your Internet visibility
    Resource Type: Article/Report/Letter
    First Published: 2006   Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
26. How to Make Your PR Photos Work
    Resource Type: Article/Report/Letter
    First Published: 2003
    There is a real art and science to the news photo.
27. Manufacturing Consent 
    The Political Economy of the Mass Media
    Resource Type: Book
    First Published: 1988
    Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets of the news. They analyze how issues are framed and topics chosen, and the way in which the marketplace and the economics of publishing significantly shape the news.
28. The Missing News 
    Filters and Blind Spots in Canada's Press
    Resource Type: Book
    First Published: 2000
    Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news is printed or aired, which letters will be published, or who will be accorded credibility?
29. Necessary Illusions 
    Thought Control in Democratic Societies
    Resource Type: Book
    First Published: 1989   Published: 1991
    An inquiry into the nature of the media and the role of intellectuals in "a political system where the population cannot be disciplined by force, and thus must be subjected to more subtle forms of ideological control."
30. New Legal Landscape Affecting PR
    Resource Type: Article/Report/Letter
    First Published: 2004
    New laws affecting public relations.
31. The Power of public relations
    Resource Type: Article/Report/Letter
    First Published: 1999
    An overview of the role of public relations practitioners.
32. Profit over People
    Neoliberalism and Global Order
    Resource Type: Book
    First Published: 1999
    
33. The Prosperous Few and the Restless Many
    Resource Type: Book
    First Published: 1993
    
34. Public Relations Strategy a Valuable Fundraising Tool
    Resource Type: Article/Report/Letter
    First Published: 2002
    A case study of using public relations to enhance a charity's fundraising activities.
35. Publicity and Media Resources 
    Resource Type: Internet WWW site
    Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
    
36. Publicity Plus
    Resource Type: Internet WWW site
    How to maximize your media impact using Sources.
37. Reviews from The Sources HotLink
    Resource Type: Internet WWW site
    Reviews are in alphabetical order by title.
38. 7 Ways to Get More Mileage from a Case Study
    Resource Type: Article/Report/Letter
    First Published: 2004
    Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
39. Sources.com 
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Resource Type: Internet WWW site
    First Published: 1977   Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students – and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
40. The Sources HotLink 
    Resource Type: Internet WWW site
    First Published: 1996   Published: 2009
    A website and newsletter dealing with media relations strategies.
41. Sources media training
    Resource Type: Article/Report/Letter
    Published: 2009
    Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
42. Spinwars
    Politics and New Media
    Resource Type: Book
    First Published: 1999
    An examination of media manipulation in late 20th Century North American politics.
43. Sultans of Sleaze
    Public Relations and the Media
    Resource Type: Book
    First Published: 1989
    Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
44. Taking the Risk Out of Democracy 
    Corporate Propaganda versus Freedom and Liberty
    Resource Type: Book
    First Published: 1995   Published: 1997
    The twentieth-century history of corporate propaganda practiced by U.S. businesses and the ways in which such corporate propaganda was exported to, and adopted by, other western democracies especially the United Kingdom and Australia.
45. 3 Keys to Keeping Your Marketing and PR Writing on Strategy
    Resource Type: Article/Report/Letter
    First Published: 2004
    How do you ensure that your marketing and PR piece isn't just pretty prose?
46. TV PR
    How To Promote Yourself, Your Product, Your Service or Your Organization on Television
    Resource Type: Book
    First Published: 1987
    
47. What is Public Relations?
    Resource Type: Article/Report/Letter
    First Published: 2003
    PR should be the guardian of an organization’s brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization’s being, and PR is often its protector.

Experts on Public Relations in the Sources Directory

1. The Canadian Public Relations Society, Inc.
2. Durham College
3. Loyalist College of Applied Arts and Technology
4. Sources
5. The Sources HotLink