1. Free for the asking
   Resource Type: Article/Report/Letter
   Published: 2003
   Any organization, corporation or individual listed in Sources has the ability to post news releases to the Sources Web site.
2. HotLink Resource Shelf - #26
   Resource Type: Article/Report/Letter
   Published: 2003
   Reviews of public relations books.
3. Media Names & Numbers
   Your Connection to the Media
   Resource Type: Serial Publication (Periodical)
   Published: 2007
   A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
   
4. News Conferences
   Resource Type: Article/Report/Letter
   Basic guidelines for conducting news conferences.
5. News Releases
   Resource Type: Article/Report/Letter
   The hows and whys of preparing and distributing media releases.
6. News releases that work -- and those that don't
   Resource Type: Article/Report/Letter
   Published: 1999
   Media relations know-how: effective media releases.
7. Point and Click
   Resource Type: Article/Report/Letter
   Published: 2004
   Services that can help you write and distribute news releases.
8. The Princess and the Press
   How to write a news release that will make you the belle of the ball
   Resource Type: Article/Report/Letter
   Published: 2005
   Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
9. The Princess and the Press: How to write a news release that will make you the belle of the ball
   Resource Type: Article/Report/Letter
   How to write effective press releases.
10. 6 Tips for Writing a Successful VNR
    Resource Type: Article/Report/Letter
    Published: 2003
    A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
11. The Sources HotLink
    Resource Type: Serial Publication (Periodical)
    Published: 2007
    A newsletter dealing with media relations strategies. Most articles and issues available online and in print.
12. Sources News Releases
    Resource Type: Internet WWW site
    News releases from Canadian organizations and companies.
13. Sources Select Online
    The Directory of Experts and Spokespersons
    Resource Type: Serial Publication (Periodical)
    Published: 2008
    Sources is a directory of spokespersons and experts published (in print and online) for the use of journalists, writers, news editors, and producers. Organizations and individual experts list in Sources in order to raise their media profile and attract media attention. Reporters and broadcasters need knowledgeable sources to interview and quote when they write stories or line up guests. The Sources directory is commonly the first place journalists turn to when they need to find experts and spokespersons, because Sources gives them what they most need in their day-to-day work: a wealth of human contacts offering a wide range of views and expertise, ready and willing to speak to the media. More than one thousand journalists a day use the Sources Web site to find the spokespersons they need. Sources is one of the top-ranked sites on the Internet, meaning that organizations listed in Sources are also much more like to be found through Google and other search engines.
14. Successful news releases: 7 must-know tips
    Resource Type: Article/Report/Letter
    Published: 1999
    Make it short, make it make, make sure it's important.
15. Video News Releases
    Resource Type: Article/Report/Letter
    Published: 2003
    Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.

Experts on News Releases in the Sources Directory

1. Don Fenton
2. Media Names & Numbers
3. The Sources Calendar
4. The Sources HotLink
5. Sources Mailing Lists