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Get media attention with Sources


How to Make Your B-roll Work

http://www.hotlink.ca/HL2605-MakeBRollWork.htm
LaVigne, Mark

Publisher:  Sources, Toronto, Canada
Year Published:  2003   First Published:  2003
Filename:  HL2605-MakeBRollWork.htm
Resource Type:  Article/Report/Letter
Cx Number:  CX5537

Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.

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