Search Connexions

Custom Search

Connexions Library

Articles, Books, Documents, Periodicals, Audio-Visual

Title Index

Author Index

Subject Index

Chronological Index

Format Index

Dewey Index

Library of Congress Index

Search the Library

Connexions Directory
of Associations & NGOs

Subject Index

Associations Index

Search the Directory

Selected Articles by
Subject Area

Donate or Volunteer

Your support makes our work possible. Please Donate Today

Volunteer Opportunities and Internships

Donate to Connexions
Get media attention with Sources


Money Making Marketing
Finding the People Who Need What You're Selling and Making Sure They Buy It

Lant, Dr. Jeffrey

Publisher:  JLA Associates, Cambridge, MA 02138 USA
Year Published:  1991   First Published:  1991
Pages:  288pp   Price:  $38.50   ISBN:  ISBN 0-940374-19-6
Resource Type:  Book
Cx Number:  CX4530

Abstract:  This is a new and revised edition of the book reviewed in the Winter 1988 issue of Connexions (CX3341). Lant's stress on the importance of marketing is relevant to non-profits with his message that it is vitally important to "know thy client" and his/her problems and what you can do to help solve them. The chapter on "Creating Effective Documents" is particularly valuable for anyone charged with creating effective publicity for a group or cause. The chapter on mail marketing is relevant for the many organizations now relying on direct mail to raise funds.


Subject Headings

    Connexions Information Sharing Services
Connexions Document Library More than 1,000 articles for which the full text is available online — A-Z Index or Chronological Index
Connexions Library Catalogue A catalogue of more than 5,000 print, audio-visual and electronic resources — Title Index or Subject Index or Author Index.
Connexions Directory Associations and NGOs dealing with social and environmental issues — A-Z Index or Subject Index.. For experts and media spokespersons also see Sources Subject Index..
Links & Resources Selected Internet resources featuring information about alternatives.
Calendar Check out newsworthy events from across Canada. Plus: news releases from NGOs.
Publicity and Media Resources, publications and articles to assist your organization in getting publicity and raising awareness. Plus good prices for the Media Names & Numbers Canadian media directory, the Parliamentary Names & Numbers Canadian government directory, and mailing lists.
Donations Connexions welcomes your support. Your donations make our work possible.