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Expose Yourself
Using the Power of Public Relations to Promote Your Business and Yourself

Beals, Melba

Publisher:  Chronicle Books, San Franciso, USA
Year Published:  1990   First Published:  1990
Pages:  192pp   Price:  $19.95   ISBN:  0-87701-585-6
Book Type:  Handbooks/Manuals
Library of Congress Number:  HD59.B36   Dewey:  659.2--dc20
Resource Type:  Book
Cx Number:  CX4310

Abstract:  Melba Beals says that she /first discovered the power of the media when, as a sixteen-year-old, she was one of nine black children who integrated Central High School in Little Rock Arkansas in 1957. She says the experience forced her, among other things, to learn how to deal with the media in a professional manner. In Expose Yourself, she writes as a public relations expert about how to approach the task of achieving publicity. This is a hands-on, practical book that gets down to the details of doing promotion. There are worksheets and lists of questions to assist the reader in planning their publicity initiatives; these would be of value to non-profit organizations as well as businesses.



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Publicity and Media Resources, publications and articles to assist your organization in getting publicity and raising awareness. Plus good prices for the Media Names & Numbers Canadian media directory, the Parliamentary Names & Numbers Canadian government directory, and mailing lists.
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