Media Resource Guide
McElwee, David A. (ed.)Publisher: Foundation for American Communications, Los Angeles, USA
Year Published: 1987
Pages: 48pp ISBN: 0-910755-05-1
Book Type: Handbooks/Manuals
Resource Type: Book
Cx Number: CX3516
Abstract: The purpose of this guide is to instruct non-profit groups in the art of achieving media coverage. Its interest lies at least partially in the perspective from which it is written: that of the corporate media. In it, a number of media executives explain their criteria for providing coverage of events and organizations. Its view of the established media is certainly uncritical, but for that very reason it is of value to groups who deal with the media.